Scope and Coverage
- Applies to all consumer products offered at retail, except those too small or impractical for individual price tags.
- Such exempt items must have a price list or poster nearby with detailed specifications.
Requirements for Price Tags and Labels
- Price tags must clearly state the price, inclusive of VAT and other charges, in pesos and centavos.
Authorized Use of Shelf Pricing
- Establishments using shelf pricing must:
- Provide itemized receipts or cash register tapes detailing product description, size, quantity, and price.
- Install at least one Price Verification Counter or electronic system per floor to supplement shelf pricing.
- Subject to quarterly BTRCP survey to assess adequacy of Price Verification Counters.
Policy for Non-compliant Establishments
- Must follow individual price tagging or provide price lists/posters as applicable.
Shelf Pricing Combined with Product Codes
- Shelf pricing allowed if combined with product identification codes that, when scanned, display the item's price.
Detailed Rules on Shelf Price Presentation
- Price tags must include retail price, brand name, product description, net quantity (weight, measure, or count).
- Tags should be placed strategically above or below the shelf.
- At least one price tag per brand per meter of shelf; fractions require additional tags.
- Minimum font size: 8 mm for price, 4 mm for other information.
- Tags must be secured to prevent tampering or loss.
- Price consistency must be maintained between shelf tags, price verification counters, and registers.
- In cases of price discrepancies, the lowest price shall prevail.
Penalties for Violations
- Violations addressed under the Consumer Act of the Philippines and Executive Order No. 913.
Separability Clause
- Invalid provisions do not affect the validity of other provisions.
Repealing Clause
- Previous conflicting rules or regulations are repealed or amended accordingly.
Publication and Effectivity
- Rules to be published in two newspapers of general circulation.
- Take effect 15 days after publication.