QuestionsQuestions (DTI ADMINISTRATIVE ORDER NO. 09)
It aims to protect consumers by ensuring accurate, visible price information for retail goods, while encouraging the use of modern technology (e.g., electronic systems) to meet business and trade needs without sacrificing consumers’ right to know the correct price of items offered for sale.
It applies to all consumer products offered for retail sale except those that are too small or whose nature makes it impractical to place an individual price tag/label; such exempt goods must instead have a price list or price poster at the nearest point of display indicating the retail price and relevant specifications.
Price tags must be written clearly and must indicate the price of the consumer product including VAT and other types of charges per unit, stated in pesos and centavos.
Shelf pricing is allowed only if the establishment (1) uses an itemized receipt or cash register tape stating the description, size, quantity, and individual price of purchased goods, and (2) installs at least one (1) Price Verification Counter or similar electronic system strategically located—per storey for multi-storey establishments.
It requires at least one (1) Price Verification Counter (or similar electronic system) per storey.
For purposes of determining effectiveness and necessity, the BTRCP shall conduct a quarterly survey to determine whether additional Price Verification Counters are needed for each establishment.
They must follow individual price tagging or the requirement of price list/poster depending on circumstances—meaning they cannot rely on shelf pricing unless they meet the mandated conditions.
Shelf price may be used provided it is in combination with product identification codes such that when scanned the system will show the price of the item.
It must clearly indicate the retail price per unit in pesos and centavos, the brand name, product description, and the net quantity of contents (in metric system weight/measure terms or numerical count).
They must be strategically posted beneath or above the shelf where the goods are displayed.
A sufficient number of similar price tags must be strategically attached to cover the wide area of the shelf so that pricing is visible where products are displayed.
The price displayed must be at least 8 mm high; other labeling information must be at least 4 mm high.
There must be one (1) shelf price for each brand displayed in every one (1) meter; any fraction exceeding this warrants placement of another shelf price of the same type.
Price tag signs must be attached to the shelf and properly secured to minimize tampering, misplacing, transfer, or loss; the establishment must ensure the shelf price matches and is consistent with the price in the Price Verification Counter and/or cash register at payment.
The lowest price prevails. This rule applies among the shelf, product, or database price shown when the item is scanned.
Any violation shall be dealt with in accordance with the Consumer Act of the Philippines and Executive Order No. 913.
If any provision or its application is declared invalid, the other provisions unaffected remain in full force and effect.
All previous rules and regulations inconsistent with the Order are repealed or amended accordingly.
It must be published in two (2) newspapers of general circulation and takes effect fifteen (15) days after publication.