Law Summary
Policy Declaration
- State policy to promote and develop Philippine creative industries.
- Protection and enhancement of rights of creative firms, workers, indigenous communities, and other stakeholders.
- Establishment of a development council for a long-term plan focused on opportunities, employment, human resources, financing, and incentives.
Definition and Scope of Creative Industries
- Encompasses trades producing cultural, artistic, and innovative goods & services from human creativity.
- Includes industries engaged in creation, production, performance, broadcasting, communication, exhibition, distribution, and sale.
- Defined domains with examples:
- Audiovisual Media (films, TV content, podcasts, music, edutainment).
- Digital Interactive Media (software, games, AR/VR).
- Creative Services (advertising, marketing, live performances).
- Design (architecture, fashion, textiles, furniture).
- Publishing & Printed Media (books, comics, editorials).
- Performing Arts (live music, theater, dance).
- Visual Arts (paintings, sculptures, photography).
- Traditional Cultural Expressions (arts & crafts, festivals, culinary practices).
- Cultural Sites (historic buildings, museums, exhibitions).
- Other domains as determined by the Council.
Creation and Composition of the Philippine Creative Industries Development Council (Council)
- Council spearheads creative industries development & promotion.
- Total 19 members: 10 ex officio from government departments and 9 from private sector domains.
- Ex officio members include secretaries from DTI, DepEd, DOST, NEDA, DOT, DICT, DILG, CHED Chairperson, NCCA Chairperson, IPOPHL Director General.
- Private sector members represent each defined domain with 10+ years' experience and endorsements.
- Appointments by the President from nominations by DTI Secretary in consultation.
- Council elects co-chair from private sector representatives.
- Terms of 6 years with staggered initial terms; per diem compensation.
Creative Workers' Welfare Standing Committee
- Permanent committee to ensure sustainable and dignified work for creative freelancers and workers.
Council Meetings
- Must convene at least quarterly or as needed.
- Remote participation and voting allowed.
- Quorum is majority of incumbent members.
Powers and Functions of the Council
- Planning & Policy: Develop comprehensive Creative Industries Development Plan, analyze policies, create industry classifications, and technical bodies.
- Private Sector Engagement: Establish aid guidelines, accreditation of support organizations, promote sector dialogue, and encourage membership.
- Marketing & Promotion: Build partnerships locally and overseas, endorse trade agreements, promote creative outputs, support festivals and tourism integration.
- Capacity Building: IP protection, indigenous cultural property protection, training in business and digital skills.
- Other Functions: Resource mobilization, contracts, real property management, borrowing powers, rule-making, and coordination with relevant government agencies (film councils, museums, cultural centers).
Philippine Creative Industries Development Plan
- Formulated by the Council with NGAs.
- Must be submitted to the President within 1 year of law effectivity, reviewed every 3 years.
- Includes economic goals, governance review, research, trend analyses, investment strategies, financing programs, collaborations, IP ecosystem strengthening, digital acceleration, and disaster resilience integration.
Secretariat of the Council
- Established in the DTI headed by an Executive Director IV appointed by the President.
- Support staff includes Deputy Directors and managers for policy, trade, training, IP, financial services, and administration.
- Executive Director’s qualifications include age (30+), integrity, administrative and industry leadership experience.
- Terms are 3 years renewable; organizational structure must be approved by DBM.
Duties of the Executive Director
- Manage Secretariat operations, organize structure, present budget, maintain databases, conduct awareness campaigns, submit reports, and develop policies.
Infrastructure Support
- Creative industries may access shared service facilities from DTI and infrastructure programs.
- Subsidized studio rentals and co-working spaces prioritized for MSMEs.
- Guidelines issued by DTI in coordination with the Council.
Research and Development (R&D) and Innovation
- Access to DOST support for research projects addressing industry needs using science and technology.
- R&D grants available to government, academic institutions, and startups.
Digitalization Support
- Access to digital services, training, and financial aid for digital content platforms.
- Provision of high-speed internet infrastructure by DICT and NTC.
- DICT to issue implementation guidelines.
Creative Voucher System
- System to streamline provision of support and incentives to creative industry stakeholders.
- Preference to MSMEs.
- Guidelines by Council.
Investment Priority Plan
- Council to create CIIPP identifying creative industry activities eligible for fiscal and non-fiscal incentives.
- Coordination with BOI and Fiscal Incentives Review Board.
Access to Credit
- GOCCs to prioritize creative industries for credit and guarantee programs.
Creative Instruction and Education
- DepEd and CHED to develop creative education programs, scholarships, and designate centers of excellence.
- TESDA to provide technical-vocational training and capacity-building.
- Support for non-formal education and online learning platforms.
- Incentives for academic research related to creative industries.
Data and Information Management
- Coordination with PSA to establish satellite account for creative industries.
- Secretariat to develop and maintain a dedicated website consolidating creative industries data, events, and programs.
Creative Industry Development Fund
- Special fund for R&D, trade promotion, human resource development, and welfare of stakeholders.
- Fund sourced from loans, grants, donations (foreign grants subject to Presidential approval).
- Program expenditures to be reported annually to Congress.
- Prior consultation with creative industry representatives.
Public-Private Partnerships (PPP)
- PPPs encouraged for infrastructure development under Build-Operate-Transfer Law.
Philippine Creative Cities Network
- Permanent program to support and accelerate development of creative cities.
- Aims at incubation and accreditation support, including UNESCO Creative Cities Network.
- Collaboration with DFA, UNACOM, League of Cities, DTI, and DILG.
Local Culture and Arts Councils (LCACs)
- LGUs required to establish LCACs in coordination with Council and DILG.
- Functions include supporting Council activities, local program reporting, database maintenance, policy formulation for local creative industry development.
One-Stop Registration Center
- Negosyo Centers to assist creative MSMEs with government service access including IP registration, business registration, loans, grants.
- Special lanes and electronic access mandated.
Philippine Creative Industries Month
- Annual celebration in September to promote creative goods and services.
- Secretariat to lead activities with private and academic partners.
- Full government and private sector support mandated.
Reporting and Review
- Council to submit annual implementation reports to President and Congress.
- Mandatory review of the law every 5 years or as necessary to adapt to emerging needs.
Appropriations
- Funding to be included in the General Appropriations Act.
Implementing Rules and Regulations
- DTI Secretary tasked to promulgate rules within 60 days of law effectivity after consultations.
Separability Clause
- Invalidity of any provision does not affect the rest of the law.
Repealing Clause
- Conflicting laws, decrees, and issuances are repealed or amended accordingly.
Effectivity
- Law takes effect 15 days post-publication in Official Gazette or two newspapers of general circulation.