QuestionsQuestions (Republic Act No. 11904)
RA 11904 is the “Philippine Creative Industries Development Act.” It aims to promote and develop Philippine creative industries by protecting and strengthening the rights and capacities of creative firms, artists, artisans, creators, workers, indigenous cultural communities, content providers, and other stakeholders, and by establishing mechanisms, incentives, and programs to create opportunities and employment, nurture human resources, ensure financial-enabling mechanisms, and sustain Filipino excellence.
Creative industries are trades that produce cultural, artistic, and innovative goods and services originating in human creativity, skill, and talent and having potential to create wealth and livelihood through generation and utilization of intellectual property.
Examples include: (1) Audiovisual Media Domain; (2) Digital Interactive Media Domain; (3) Creative Services Domain; (4) Design Domain; (5) Publishing and Printed Media Domain; (6) Performing Arts Domain; (7) Visual Arts Domain; (8) Traditional Cultural Expressions Domain; (9) Cultural Sites Domain.
The Council has 19 members: 10 ex officio members and 9 regular private-sector members. The DTI Secretary is Chairperson among the ex officio members.
(1) DTI Secretary (Chairperson); (2) DepEd Secretary; (3) DOST Secretary; (4) NEDA Secretary; (5) DOT Secretary; (6) DICT Secretary; (7) DILG Secretary; (8) CHED Chairperson; (9) NCCA Chairman; and (10) IPOPHL Director General.
Regular members are appointed by the President from a list submitted by the DTI Secretary after consultation with ex officio members and stakeholders. At least three nominees per seat must be nominated. Each nominee must come from the private sector, have at least 10 years’ experience in developing the relevant creative industry domain, and be endorsed by a business support organization or creative workers association related to that domain.
Regular members serve for six (6) years unless sooner terminated (death, resignation, removal for cause). For the first set, five (5) members hold office for three (3) years and four (4) for six (6) years, as determined by the President.
A majority of the incumbent Council members constitutes quorum to do business.
It is a standing committee of the Council tasked to ensure that creative freelancers and creative workers have access to sustainable and dignified work in the creative industries.
The Council must formulate the Plan in coordination with relevant NGAs. It must be submitted to the President for approval within one (1) year after the effectivity of the Act and reviewed mandatorily every three (3) years. The Plan must include three-year, six-year, and ten-year timelines and includes measurable economic goals and key performance indicators, among other components.
Planning/policy includes formulating and implementing the Plan, reviewing existing policies and formulating national policies/programs, and classifying creative industries into subsectors with technical panels in coordination with PSA. Marketing/promotion focuses on cooperative exchanges and partnerships, endorsing international trade agreements/events for benefit of creative industries, promoting distribution/export/consumption locally and internationally, supporting festivals/exhibitions/trade shows, and assisting integration of creative industries in national tourism development.
A Secretariat is established within the DTI, headed by an Executive Director IV (Salary Grade 29), appointed by the President. It is assisted by two Deputy Executive Directors IV (Salary Grade 28) and an administrative staff with specified managers/officers.
The Executive Director IV must be at least 30 years old, of good moral character and proven integrity, a holder of a relevant college degree, with proven administrative proficiency and commitment, and must have served in leadership in at least one creative industry domain for at least 10 years prior to appointment. The President appoints from a list of at least five nominees submitted by the Council.
It systematizes the granting of support, aid, and incentives to creative industry entities, with preference to MSMEs. Vouchers are issued to stakeholders from business support organizations and creative workers associations, entitling them to receive support from various government agencies. The Council issues guidelines to implement it.
It is a Special Account in the General Fund in the National Treasury administered by the Council to fund R&D, trade promotion, human resource development in the creative industry, and welfare of artists/workers/stakeholders through business support organizations and creative workers associations. It is sourced from loans, contributions, grants, bequests, gifts, and donations (local or foreign), subject to approval by the President upon recommendation of the DFA Secretary for foreign government grants/contributions. Expenditures must be itemized project-to-project and submitted annually to Congress, with prior consultation of creative industry representatives for prioritization.
LGUs must establish LCACs in coordination with the Council and DILG. The LCAC supports the Council’s functions, reports local implementation status to the Council, maintains and transmits a database of local business support organizations and creative workers associations, formulates/coordinates/implements/assesses local creative industry programs in coordination with the Council, and performs other duties directed by the Council.
Negosyo Centers established under RA 10644 become one-stop shops for creative MSMEs/entrepreneurs, with a special lane to assist them in availing applicable government services such as intellectual property registration, business/product registration, loans, grants, and benefits programs, including electronic access aligned with RA 9485 (as amended by RA 11032).