Question & AnswerQ&A (Republic Act No. 11904)
The short title of Republic Act No. 11904 is the "Philippine Creative Industries Development Act."
The policy of the State is to promote and support the development of Philippine creative industries by protecting and strengthening the rights and capacities of creative firms, artists, artisans, creators, workers, indigenous cultural communities, content providers, and stakeholders in the creative industries.
Creative Industries are trades involving persons, whether natural or juridical, that produce cultural, artistic, and innovative goods and services originating in human creativity, skill, and talent with potential to create wealth and livelihood through the generation and utilization of intellectual property.
The domains include Audiovisual Media, Digital Interactive Media, Creative Services, Design, Publishing and Printed Media, Performing Arts, Visual Arts, Traditional Cultural Expressions, Cultural Sites, and other domains as determined by the Council.
It is the body created to spearhead the development and promotion of the creative industries of the Philippines, composed of 19 members including 10 ex officio members from government and 9 private sector representatives from various creative domains.
They include the Secretaries of DTI, DepEd, DOST, NEDA, DOT, DICT, DILG, Chairperson of CHED, Chairman of NCCA, and Director General of IPOPHL.
Regular members serve for a term of six years unless sooner terminated due to death, resignation, or removal for cause. Initial members have staggered terms of three or six years.
It is a standing committee of the Council created to ensure that creative freelancers and workers have access to sustainable and dignified work in the creative industries.
Functions include formulating and implementing the Philippine Creative Industries Development Plan, reviewing existing policies, promoting private sector participation, marketing and promotion efforts, capacity building, managing funds, issuing rules and regulations, and coordinating with other government agencies.
It is a plan formulated by the Council setting forth objectives, targets, strategies, and activities on the development and promotion of Philippine creative industries, including economic goals, policy reviews, investment strategies, capacity building, and digital acceleration strategies.
The Secretariat is headed by an Executive Director IV appointed by the President of the Philippines, assisted by two Deputy Executive Directors and other staff members.
The Act allows creative industry entities to avail of shared service facilities from DTI and subsidized rental schemes for studios, co-working spaces, and similar facilities, with preference to MSMEs.
Government financial institutions prioritize providing credit assistance and guarantee schemes to creative industries. There is also a Creative Industry Development Fund for R&D, trade promotion, and welfare, funded by loans, grants, contributions, and donations.
The DepEd, CHED, and TESDA are tasked to establish programs, scholarships, and training related to creative industries, including identifying Centers of Excellence and providing capacity-building, with emphasis on underprivileged students and continuous education.
It is a system to support, aid, and provide incentives to creative industry stakeholders, especially MSMEs, through creative vouchers that entitle them to government assistance programs.
The Network serves as an avenue for mutual support, exchange of ideas, and collaboration among cities to nurture creative resources and accelerate cities toward recognition such as accreditation by UNESCO's Creative Cities Network.
LCACs, established by LGUs, support the Council by reporting local implementation, maintaining databases, coordinating local creative industry programs, and performing duties directed by the Council.
The Philippine Creative Industries Month is celebrated every September to promote goods, products, and services of the Philippine creative industries and raise awareness of their socioeconomic role.
The Council must submit an annual report to the President of the Philippines and both Houses of Congress by April 30 of every year following the Act’s effectivity.