Title
Supreme Court
Launching Bagong Pilipinas Campaign
Law
Memorandum Circular No. 24
Decision Date
Jul 3, 2023
The Bagong Pilipinas Campaign is a government initiative in the Philippines that aims to achieve economic and social transformation by aligning all government programs with its principles and objectives, as well as incorporating a logo for consistent representation and recognition.

Law Summary

Socioeconomic Agenda of the Administration

  • President's 8-Point Socioeconomic Agenda guides the campaign.
  • Priorities include bureaucratic efficiency and sound fiscal management.
  • Emphasizes job creation and poverty reduction.
  • Advocates for sustainable communities and agricultural development.
  • Ensures access to affordable and clean energy.
  • Addresses educational gaps due to the COVID-19 pandemic.

Priority Program: Pambansang Pabahay Para sa Pilipino (4PH)

  • The 4PH Program provides housing for underprivileged and homeless citizens.
  • Focus on adequate, safe, secure, habitable, sustainable, resilient, and affordable homes.
  • Recognized as a priority initiative under the Administration.

Commitment to Inclusive Governance and Economic Transformation

  • Administration commits to brand governance that fosters inclusive economic and social transformation.
  • Advocates for comprehensive policy reforms.
  • Strives for full economic recovery.

Definition and Characterization of "Bagong Pilipinas"

  • Bagong Pilipinas is the overarching theme for the Administration's governance brand.
  • Calls for fundamental transformations in government and society.
  • Reinforces the State’s commitment to reforms and economic recovery.
  • Characterized by principled, accountable, and dependable governance.
  • Emphasizes unified societal institutions working towards common national goals.

Mandate for the Launch and Adoption of Bagong Pilipinas Campaign

  • Orders the launch of the Bagong Pilipinas campaign as part of National Government branding.
  • Applies to all National Government Agencies (NGAs), government-owned or -controlled corporations (GOCCs), and state universities and colleges (SUCs).
  • These institutions must integrate the Bagong Pilipinas principles, strategies, and objectives into their programs and projects.

Use and Implementation of Bagong Pilipinas Logo

  • Official Bagong Pilipinas logo is approved and annexed to the Circular.
  • All NGAs, GOCCs, and SUCs are required to adopt the logo.
  • Logo must be used in official letterheads, websites, social media accounts, and government flagship program documents.

Legal Formalization

  • Circular was signed in Manila on July 3, 2023.
  • Authorized by the Executive Secretary under the President’s authority.

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