Launching Bagong Pilipinas Campaign

The Circular implements a unified national branding and communications strategy under the Bagong Pilipinas theme.
The Bagong Pilipinas brand is described as a call for “deep and fundamental transformations” in sectors of society and government.
The Circular frames the brand as principled, accountable, and dependable governance reinforced by unified institutions of society.
The campaign is directed to support comprehensive policy reforms and full economic recovery.

The Circular anchors its initiatives on Executive Order No. 14 (s. 2023), which approved and adopted the Philippine Development Plan 2023-2028.
The Circular references the President’s 8-Point Socioeconomic Agenda on bureaucratic efficiency, fiscal management, job creation, poverty reduction, livable communities, agriculture and food security, energy access, and education gaps from the COVID-19 pandemic.
The Circular references the Pambansang Pabahay Para sa Pilipino Program (“4PH Program”) as a priority Administration program.
The Circular is issued under the President’s authority through the Executive Secretary.

All National Government agencies (NGAs) and instrumentalities must be guided by the Bagong Pilipinas principles, strategies, and objectives in planning programs, activities, and projects.
The Circular covers government-owned or -controlled corporations (GOCCs).
The Circular covers state universities and colleges (SUCs).
Covered entities include those participating in or operating through the National Government’s branding and communications strategy.

The Bagong Pilipinas logo, annexed to the Circular, is approved.
Covered NGAs and instrumentalities must adopt the Bagong Pilipinas logo.
Covered NGAs and instrumentalities must incorporate the logo in:
- letterheads,
- websites,
- official social media accounts, and
- other documents and instruments pertaining to flagship programs of the government.
The Circular requires the use of the logo as part of official branding for flagship government programs.

The Bagong Pilipinas campaign forms part of the National Government’s branding and communications strategy.
Covered agencies must align planning of programs, activities, and projects with the Bagong Pilipinas brand’s guiding principles and objectives.
The campaign is positioned as an Administration-wide communications undertaking supported by unified institutional action.

The Circular approves the Bagong Pilipinas logo that is annexed to it.
The Circular requires integration of the logo into official communications and flagship-program-related documents and instruments.

The Circular is executed in the City of Manila.
It is dated July 03, 2023.
It is signed by LUCAS P. BERSAMIN, Executive Secretary, “By authority the President.”