Question & AnswerQ&A (MEMORANDUM CIRCULAR NO. 24)
The Bagong Pilipinas campaign is the Administration's brand of governance and leadership that calls for deep and fundamental transformations in all sectors of society and government to realize comprehensive policy reforms and full economic recovery.
Executive Order No. 14 (s. 2023) approved and adopted the Philippine Development Plan 2023-2028.
The agenda seeks to enhance bureaucratic efficiency and sound fiscal management, reinvigorate job creation, accelerate poverty reduction, establish livable and sustainable communities, promote agriculture and ensure food security, improve access to affordable and clean energy, and address education gaps caused by the COVID-19 pandemic.
It is a priority program of the Administration that ensures access of underprivileged and homeless Filipino citizens to adequate, safe, secure, habitable, sustainable, resilient, and affordable homes.
All National Government agencies (NGAs), government-owned or -controlled corporations (GOCCs), and state universities and colleges (SUCs) are mandated to adopt the Bagong Pilipinas logo and guidelines in their programs, activities, and projects.
The logo must be incorporated in letterheads, websites, official social media accounts, and other documents and instruments related to the flagship programs of the government.
It is characterized by a principled, accountable, and dependable government, reinforced by unified institutions of society with the common objective of achieving the goals and aspirations of every Filipino.
The launch officially orders all NGAs, GOCCs, and SUCs to integrate the Bagong Pilipinas principles, strategies, and objectives into their respective programs, making it part of the National Government's branding and communications strategy.
Lucas P. Bersamin, the Executive Secretary, signed the Circular by authority of the President.
This inclusion aims to promote a unified message of governance reforms and development goals emphasizing the Administration’s commitment to all-inclusive economic and social transformation across government agencies and institutions.