QuestionsQuestions (MEMORANDUM CIRCULAR NO. 24)
It is based on Executive Order No. 14 (s. 2023), which “approved and adopted” the Philippine Development Plan 2023-2028.
It is to launch the Bagong Pilipinas campaign as the administration’s brand of governance and leadership, as part of the National Government’s branding and communications strategy.
All National Government agencies (NGAs) and instrumentalities, including GOCCs, and state universities and colleges (SUCs).
No. It explicitly includes GOCCs and SUCs, together with NGAs and other instrumentalities.
The Bagong Pilipinas logo, annexed to the circular, is approved.
They must adopt the logo and incorporate it in letterheads, websites, official social media accounts, and other documents and instruments pertaining to flagship programs of the government.
The text directs logo incorporation “in other documents and instruments pertaining to flagship programs,” but it does not define “flagship programs” in the circular itself; thus, agencies should rely on internal/official government program designations for what qualifies as flagship.
The circular cites the 8-Point Socioeconomic Agenda as part of the administration’s priorities and frames Bagong Pilipinas as the overarching brand for implementing an all-inclusive plan for economic and social transformation.
The 4PH Program is Pambansang Pabahay Para sa Pilipino; the circular states it is among the administration’s priority programs aimed at providing underprivileged and homeless citizens adequate, safe, secure, habitable, sustainable, resilient, and affordable homes.
It reflects executive control through an administrative issuance directing agency action and standardizing government communications and program-related materials in line with the administration’s policy branding.
It was signed by Lucas P. Bersamin as Executive Secretary, “By authority the President,” consistent with common practice for issuances requiring presidential authority.
It is described as principled, accountable and dependable government reinforced by unified institutions of society, aiming to realize the goals and aspirations of every Filipino.
It is primarily framed as branding and communications: it orders the launch of Bagong Pilipinas as part of the National Government’s branding and communications strategy, while also directing agencies to align program planning with its principles and strategies.
The annexed logo is approved by the circular; therefore, agencies’ required adoption is tied to the specific logo shown in the annex rather than a self-made or alternative version.
It covers both: letterheads (external and official documents), websites, official social media accounts, and other documents/instruments relating to flagship programs—indicating external-facing compliance requirements.