Title
Mobile Alerts for Disaster Warning IRR 2015
Law
Ocd Ndrrmc Joint Memorandum Circular No. 001, S.2015
Decision Date
Jul 21, 2015
The Implementing Rules and Regulations of Republic Act No. 10639 require Mobile Phone Service Providers in the Philippines to send out free mobile alerts during disasters and calamities, establishing guidelines for the content and format of these alerts to improve the dissemination of emergency information to the public.

Law Summary

Definitions of Key Terms

  • Auxiliary mobile phone services: Balance inquiry, customer support, prepaid reloading, emergency alerts.
  • Basic mobile phone services: SMS and voice call services.
  • Commission: National Telecommunications Commission (NTC).
  • Emergency Alert and Warning Messages: Hazard-specific, area-focused, time-bound messages from Warning Agencies.
  • Mobile alert: Time-sensitive machine-to-person communication via SMS, MMS, email, or push notification.
  • Mobile Emergency Alert System (MEAS): Network to disseminate emergency alerts simultaneously.
  • Mobile cellular phone: Device using radio transmission and telephone switching for communication.
  • Mobile phone service provider (TELCO): Entity with legislative franchise and CPCN from NTC to provide mobile services.
  • Multimedia Messaging Service (MMS): Messaging standard allowing multimedia content.
  • NDRRMC: National Disaster Risk Reduction and Management Council.
  • Push notification: Centralized server alert message to a device.
  • Short Messaging Service (SMS): Text messaging service using GSM.

General Measures and Guidelines on Mobile Disaster Alerts

  • Mobile Phone Service Providers must send emergency alerts during calamities such as tropical cyclones, tsunamis, earthquakes.
  • Only Warning Agencies provide alerts, validated and confirmed by NDRRMC.
  • NDRRMC through its Operations Center processes and disseminates alerts.
  • Alerts include evacuation areas, relief sites, contact info, and other disaster-related information.
  • Alert messages must be free of charge to consumers and considered auxiliary services.
  • Alerts may be sent via SMS, MMS, email, or push notifications.
  • Messages sent any time they are necessary to all cell subscribers in affected areas.

Procedures for Transmission of Emergency Alert Messages

  • Alerts are sent to the NDRRM Operations Center (NDRRMOC) with detailed emergency info.
  • TELCOs provide a web portal for NDRRMC to send alerts directly.
  • Upon validation, NDRRMOC forwards alerts to the NDRRMC Executive Director for approval.
  • Once approved, NDRRMC relays message to TELCOs for dissemination.
  • TELCOs must send alerts to subscribers in targeted affected areas with content specifying locations.
  • Force majeure circumstances exempt TELCOs temporarily from compliance, but they must comply once restored.
  • TELCOs capable of sending alerts but fail without justification face penalties.

Systems Implementation

  • Alerts sent either by direct coordination/interface between NDRRMC and TELCOs or through automated MEAS.
  • MEAS is owned and maintained by NDRRMC and must be compatible with TELCO networks.
  • TELCOs must submit quarterly reports to NTC on compliance progress aiming for full compliance by December 31, 2016.

Implementing Government Offices and Partner Agencies

  • Regulating agencies: NDRRMC and NTC.
  • Warning agencies include PHIVOLCS, PAGASA, PNRI, MGB, BFP, PNP, AFP, DOH, PIA, and PCOO.

Roles and Responsibilities

  • NDRRM Operations Center: Assign focal persons, validate, authenticate, send alerts, record transmissions, inform warning agencies.
  • PHIVOLCS: Handles tsunami alerts, sends info directly or through NDRRMOC based on lead time.
  • PAGASA, DOH, BFP, PNP, AFP, PNRI, PIA, MGB: Assess and send alert messages to NDRRMOC.
  • NTC: Ensure mobile alerts are sent by TELCOs and monitor compliance.
  • TELCOs: Verify alert requests, send messages immediately, record transmissions, and report dissemination details to NDRRMC, NTC, and PIA.

Reporting of Violations

  • Any natural or juridical person may report violations to the NTC.

Penalties

  • False or misleading information punishable by imprisonment (2-6 months) and fines (P1,000 to P10,000).
  • False information under oath carries maximum penalty for perjury.
  • Corporations face fines from P1 million to P10 million and possible suspension/revocation of franchises and licenses.
  • Corporate officers also liable individually.
  • Foreign nationals may be deported after serving sentences and barred from reentry.
  • Monetary penalties accrue to the National Treasury.

Separability Clause

  • Invalidity of any provision does not affect the remaining provisions.

Repealing Clause

  • Supersedes existing orders, circulars, memos inconsistent with this Circular.

Effectivity

  • Circular takes effect 15 days after publication in a newspaper of general circulation and filing with UP Law Center.

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