Title
Mobile Alerts for Disaster Warning IRR 2015
Law
Ocd Ndrrmc Joint Memorandum Circular No. 001, S.2015
Decision Date
Jul 21, 2015
The Implementing Rules and Regulations of Republic Act No. 10639 require Mobile Phone Service Providers in the Philippines to send out free mobile alerts during disasters and calamities, establishing guidelines for the content and format of these alerts to improve the dissemination of emergency information to the public.

Questions (EXECUTIVE ORDER NO. 272)

It is issued pursuant to Republic Act No. 10639 (mandating TELCOS to send free mobile alerts during natural and man-made disasters), and also in relation to Republic Act No. 7925, and E.O. No. 546, s. 1979.

To implement a Nationwide Early Warning System capable of near real-time delivery of disaster-related critical and informational messages to active mobile devices in targeted locations.

All Mobile Phone Service Providers operating within the Philippines.

They are hazard-specific, area-focused, and time-bound messages from the Warning Agencies intended for subscribers.

An automated alerting network designed to disseminate emergency alerts to mobile devices by sending messages to participating TELCOS, which then distribute to customers using a cell tower on their networks simultaneously.

They include PHIVOLCS, PAGASA, PNRI, MGB, BFP, PNP, AFP, DOH, PIA, and PCOO. Their function is to assess the need and provide the alert message(s) and request transmission through the process set out in the Circular.

All Warning Agencies are the source of the emergency alert and warning messages, which must be submitted to NDRRMC for validation and confirmation for transmission by the Mobile Phone Service Providers.

They must emanate from NDRRMC through the NDRRM Operations Center (NDRRMOC).

No. The alerts must be at no cost, whether direct or indirect to the consumers, and are included as part of the provider’s auxiliary services.

They may be in the form of SMS, MMS, email, and/or push notification.

The alert is sent by Warning Agencies as soon as possible to NDRRMOC; NDRRMOC validates/authenticates and forwards to the Executive Director; once approved, NDRRMC relays the message to TELCOS; TELCOS disseminate to subscribers in the target area and include the target area/location in the content.

TELCOS must comply to the extent allowed by their coverage and technology; within thirty (30) days from effectivity and every calendar quarter thereafter, they must submit a status report to the NTC on compliance progress, targeting 100% compliance on or before 31 December 2016.

It ensures that requests from NDRRMC and Warning Agencies for mobile alert transmission are sent by TELCOS, and it monitors TELCOS compliance.

It must record the date and time of the first and last transmissions, the appropriate number of subscribers who received the alerts, and the targeted areas of transmission (in coordination with TELCOS). It must also inform the Warning Agency that the advisory has been properly disseminated.

If force majeure effectively prevents a TELCO from complying, the TELCO is exempt from compliance and any penal liabilities under the Circular. However, once facilities/operations are restored, the provider must comply within a reasonable period; failure without justifiable cause is not exempt.

Imprisonment of not less than two (2) months but not more than six (6) months, and a fine of not less than P1,000 but not more than P10,000; if under oath, the maximum penalty for perjury/false testimony applies.

If the offender is a corporation, penalties may include a fine of not less than P1,000,000 but not more than P10,000,000 and/or suspension or revocation of its legislative franchise and other permits/licenses by the NTC; the maximum penalties may also be imposed on board and/or management members as applicable.

Any natural or juridical person may report any violation before the NTC.

Fifteen (15) days after publication in a newspaper of general circulation and upon filing with three (3) certified copies furnished the UP Law Center.


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