Need for the Agency and Context
- Prior limitation of media reach to small urban populations.
- Public right to access government information emphasized.
- Historical issue of one-way government propaganda dominating over development-oriented information.
- Lack of effective coordination and public participation in information dissemination.
- Credibility deterioration due to manipulative government communication.
Mission of the Philippine Information Agency
- Ensure free and accurate flow of information.
- Assist citizens in decision-making and identifying opportunities to improve quality of life.
- Facilitate meaningful participation in democratic processes.
Core Functions of the PIA
- Establish and maintain regional/provincial information centers responsive to community needs.
- Provide technical assistance to other government agencies on communication strategies.
- Plan and implement national information programs.
- Conduct opinion polls and surveys to assess public information needs.
- Perform research for policy formulation and program evaluation.
- Upgrade skills of government communicators and media personnel through training.
- Support development of indigenous media and communication technologies.
- Execute additional tasks assigned by the President.
Access to Government Media
- The Director has access to government media agencies outside his direct control to disseminate development-oriented information.
Organizational Structure
- The Director is responsible for preparing the organizational structure and staffing requirements.
Advisory Council
- Establishment of an advisory council with communication experts and respected citizens to guide PIA’s activities.
Budgetary Provisions
- Preparation of operational budget in collaboration with the Ministry of Budget and Management.
- Annual appropriations in line with regular government budget procedures.
Transfer of Assets
- Transfer of records, assets, and equipment from specific government bureaus to PIA, with exceptions noted.
Implementing Authority
- The Director can issue rules and regulations for effective implementation.
- Staffing and organizational changes require approval from the Ministry of Budget and Management.
Repealing Clause
- Any conflicting laws, executive orders, proclamations, rules, and regulations are repealed or modified accordingly.
Effectivity
- The Executive Order becomes effective immediately upon signing.