Makati City Billboard and Signage Ordice

Aims to improve quality of life by regulating the natural and built environment.
Seeks to preserve public spaces as public domain and prevent their unauthorized private use.
Addresses proliferation and visual clutter of billboards, public safety, order, and welfare.
Regulates billboard content to uphold moral and social values.
Provides transition mechanisms for implementation.

Detailed definitions of key terms such as billboards, electronic displays, support structures, ROW, RROW, legal easements, setback, signage, and more.
Clarifies roles of city officials and agencies like CBO (City Building Official), DPWH, DILG, MMDA, and others.
Distinction between billboards and signage (signage identifies locations/names without commercial offers).

City divided into billboard and signage zones and sub-zones with official maps defining boundaries.
Billboard zones include major roadways, secondary roadways, and special development zones.
Signage zones categorized similarly with detailed boundary annexes.

Prohibit billboards that obstruct traffic visibility or official traffic signals.
Billboards not allowed on ROWs, legal easements, intersections, or natural features.
No part of billboard or support can extend over ROW or legal easements.
Temporary billboards must be non-combustible, environment-friendly, with limited display duration.
Billboards restricted in proximity to interchanges, bridges, public structures, residential zones, historic/cultural sites, and institutional properties.
Limits on size, height, spacing, and type (single or double-faced only).
Prohibition on multi-faced billboards and those mounted on firewalls.
Lighting must avoid glare and unwanted reflection.

Content must conform to advertising standards and be translated when in foreign languages.
Commercial content prohibited in residential areas except for residential subdivision announcements.
Restrictions near cultural, historic, institutional, and public welfare areas.

Different zoning areas permit varied maximum numbers and types of signage.
Temporary signs regulated with specific life spans and removal policies.
Maximum dimensions and illumination rules apply dependent on zone and sign type.
Special signs allowed for congregational places, multi-tenant buildings, hospitals, etc.
Location and illumination of signs strictly regulated.

Includes government-issued directional, traffic, public information, memorial, and historic signs.

State regulates billboard content to protect public morals and prevent offensive or harmful messages.
LGU maintains overall supervision and may enforce liabilities and address violations.

Construction and maintenance materials must comply with environmental laws.
Emphasis on minimizing embodied energy, carbon footprint, and promoting health and welfare.

Mandatory permits required for erection, alteration, or maintenance of billboards/signage.
Separate clearances for billboard structures and content.
Business permits required for billboard owners/lessors.
Detailed fee schedules based on location, size, display type with escalations allowed.

Permit documents must be signed by licensed professionals including architects, engineers, planners, electrical, and communications engineers.

Administered by the Mayor through UDD-ZAD.
Creation of Billboard and Signage Board (BBS Board) to review content applications.
Additional responsibilities given to the Makati City Zoning Board of Adjustments and Appeals (MCZBAA) for appeals and complaints.

Ordinance takes effect 15 days after publication in a newspaper of general circulation.