Question & AnswerQ&A (Republic Act No. 10357)
It is titled as the "Billboard and Signage Regulations of the City of Makati."
It covers regulations for non-mobile billboards and signage located within the territorial jurisdiction of Makati City.
The policy is to improve the quality of life through enhanced environmental conditions and to preserve public spaces as public domain not for private enjoyment or benefit.
To address the proliferation of billboards and signage for public safety, order and welfare; address community aesthetic concerns; identify where billboards are allowed with control parameters; regulate content to preserve moral and social values; and provide transition mechanisms for implementation.
A billboard and electronic display is defined as a non-mobile device visible to the public, designed to promote commercial products or services, including multi-media, tri-vision, neon, or painted signs affixed to structures or land.
RROW means Road-Right-of-Way or street, which is a public open space within the LGU for pedestrian and vehicular traffic, including the airspace above it, free of prohibited obstructions.
Billboards cannot obstruct pedestrian or vehicular views or traffic signs; may not be placed within ROWs, legal easements, intersections, or on natural features; cannot extend into the air rights above ROWs or legal easements.
Maximum surface area depends on road width, e.g. up to 162 sqm for roads over 45 meters wide; maximum height of freestanding billboards is 22.5 meters; spacing between billboards varies based on road width, e.g., at least 150 meters apart for roads wider than 45 meters.
Fees include Billboard Inventory Fee (₱3,000), Annual Inspection Fee (₱7,600), Application/Filing Fee (₱200), Clearance Fees based on billboard type and size, with base clearance fee ₱10,000 plus per square meter charges depending on location and type.
Registered and Licensed Architect (RLAr), Environmental Planner (RLEnP), Civil Engineer (RLCE) with structural specialization, Professional Electrical Engineer (PEE), and Professional Communications Engineer (PCE).
Non-conforming billboards must comply within six months or by the end of the contract term; failure to comply may result in removal at the owner's expense and fines equivalent to the ordinance's basic charges.
No billboards shall be erected or maintained upon or above the roof of buildings, nor on firewalls that pose fire and safety hazards without consent and proper permits.
Yes, temporary billboards made of non-combustible, environment-friendly materials are allowed for 7 days, renewable three times, not to be strung over ROWs; removal is enforced if expired.
Commercial content billboards are prohibited in residential zones and within 50 meters of historic, cultural, institutional sites such as schools, churches, hospitals, government buildings, parks, cemeteries, or playgrounds.
The Board, headed by a chairperson with up to four members, meets regularly to decide on billboard content applications and oversee compliance with the ordinance.
Every five (5) years.
Billboards with foreign language content must also exhibit translations in English or Filipino.
Yes, for instance, Zone C-4 allows up to six signs per building facade; most other zones allow up to five signs for certain uses.
Billboards shall be illuminated only by fixed, non-fluctuating luminaries that do not produce glare or unwanted reflections affecting adjacent areas.
The Mayor, through the Urban Development Department - Zoning Administration Division (UDD-ZAD).