Title
Approval of Mobile Ads on Metro Manila Buses
Law
Ltfrb (dtc) Memorandum Circular No. 93-009
Decision Date
Aug 4, 1993
The LTFRB approves the installation of mobile advertising displays on public utility buses in Metro Manila, subject to specific conditions including safety evaluations, maintenance contracts, and a filing fee structure.
A

Evaluation and Road Safety Considerations

  • The Technical Working Group of the Inter-Agency Road Safety Committee (IRSC) evaluates the impact of the installation on road safety.
  • Approval is granted only after a favorable recommendation from the IRSC and confirmation that no legal impediments exist.

Specifications for Mobile Advertising Displays

  • Displays must be locally fabricated fiberglass modules equipped with lighting fixtures.
  • Maximum dimensions: length of 7.5 feet on any side and height of 1.25 feet.
  • Displays are to be installed exclusively on bus units covered under the advertising contract.

Contractual Requirements Between Advertising Company and Bus Operators

  • The contract must include provisions for maintenance of the mounted displays, handled by the advertising company.
  • Compliance with Land Transportation Office (LTO) regulations concerning vehicle top load is mandatory.
  • Appropriate insurance coverage must be secured to cover potential damages to third parties caused by the advertising displays.

Duration and Renewal of Approval

  • The order of approval is valid for one year initially.
  • Renewal of approval is contingent upon evaluation results regarding road safety impacts.

Amendments to Previous Issuances

  • All prior memoranda and issuances of the LTFRB related to this subject are amended to the extent of the provisions contained in this memorandum.

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