Title
Approval of Mobile Ads on Metro Manila Buses
Law
Ltfrb (dtc) Memorandum Circular No. 93-009
Decision Date
Aug 4, 1993
The LTFRB approves the installation of mobile advertising displays on public utility buses in Metro Manila, subject to specific conditions including safety evaluations, maintenance contracts, and a filing fee structure.
A

Q&A (LTFRB MEMORANDUM CIRCULAR NO. 93-009)

It allows the installation of Mobile Advertising Displays on top of public utility buses plying Metro Manila routes.

The Land Transportation Franchising and Regulatory Board (LTFRB) must approve the installation.

The petition must state the license plate numbers of the units to be mounted with the gadget and must include the advertising company's details.

A filing fee of P210.00 for the first five units and P35.00 for every additional unit is charged.

The display must be a locally fabricated fiberglass module with lighting, with a maximum length of 7.5 feet on any side and a maximum height of 1.25 feet.

The contract must include provisions for maintenance of the display by the advertising company, compliance with LTO regulations on vehicle top load, and proper insurance for potential third-party damage.

The approval order initially covers a period of one year.

Yes, the approval may be renewed upon request depending on the road safety impact evaluation results.

The Technical Working Group of the Inter-Agency Road Safety Committee (IRSC) made the favorable safety evaluation.

All previous memoranda and issuances of the LTFRB on similar subjects are amended only to the extent provided in this memorandum.


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