QuestionsQuestions (EXECUTIVE ORDER NO. 165)
It cites: (1) Section 11(2), Article XVI of the Constitution (advertising impressed with public interest and regulated for consumer protection/general welfare); (2) PD No. 1096 (National Building Code), particularly Section 2001 (limits on obstructive, distracting, unsafe, and aesthetically offensive signs); (3) the Building Code’s Section 203 (DPWH rulemaking power for implementation and regulatory fees); and (4) the Administrative Code of 1987, EO 292, requiring DPWH to develop effective standards for safety of structures. It also relies on constitutional presidential control/supervision powers and Local Government Code principles for LGU cooperation.
All non-mobile advertising signs and billboards, including their support structure, erected/installed, modified, retrofitted, rehabilitated, or otherwise altered and thereafter exhibited.
At least five (5) meters setback from the frontage property line, measured perpendicularly up to the support structure.
Owners/operators must comply with guidelines for (i) size of display surface and (ii) height of billboard structures under Section 2(b), (c), and (d), and with relevant clearances from high tension wire as prescribed by the Philippine Electrical Code.
Signs, sign structures, and billboards shall not exceed 250 square meters (sqm) for the display surface.
LED/electronic signs must have a minimum display area of 55 sqm and a maximum up to 250 sqm (depending on site conditions), while conforming with structural design and wind load exposure under the latest National Structural Code.
Maximum of 36 meters from the established grade, provided it will not obstruct public utilities and fire exits in accordance with existing laws.
Roof-mounted billboard structures have a combined height limit of not more than 26 meters for urban areas and not more than 36 meters for rural areas, measured from the ground to the established grade.
A new rooftop billboard must not exceed/occupy more than one-fourth (1/4) of the street frontage of the building. The base area of the support skeleton frame structure must not be more than 10 sqm on any horizontal section.
New rooftop billboards must be constructed of incombustible material pursuant to the relevant Building Code IRR provision (Section 1210 of the IRR, as stated in EO 165). Wall-mounted billboards must be placed against blank walls and shall not exceed the area of such wall, consistent with the latest revision of the IRR of the Building Code.
At least 100 meters apart.
Obstruction of an existing billboard or on-premises sign by a billboard from its intended viewership—no matter how partial—is strictly prohibited. An existing outdoor advertising sign is considered not obstructed by a newly constructed sign when fully visible within 200 meters from its intended audience.
Within two (2) years from the effectivity of the Order, owners/operators of existing sign and billboard structures must comply with the foregoing standards on size of display surface and height of billboard.
Local governments shall not impose requirements higher or more burdensome than the parameters provided in EO No. 165’s Section 2.
DPWH must streamline and establish an online platform for permitting and licensing applications and procedures for advertising signs and billboards (manual applications may still be allowed under DPWH Secretary-determined justifiable circumstances).
Not to exceed seven (7) working days from the date the request and/or complete application (or request) was received, consistent with the Anti-Red Tape/Ease of Doing Business laws referenced in the text.
Consistent with the Building Code, the Building Official may order or cause the non-issuance, suspension, or revocation of building permits in case of non-compliance with EO No. 165, the Building Code and its IRR, or relevant DPWH administrative rules/regulations.
DPWH must formulate implementing guidelines in consultation with DILG, DOF, MMDA, PAGASA, Civil Aviation Authority of the Philippines, and representatives of stakeholders from the billboard industry. These guidelines include requirements and procedures for issuance of necessary permits for erection, building, placement, and installation of outdoor advertising displays.