Question & AnswerQ&A (PRC Resolution NO. 96-432)
The main purpose of PRC Resolution No. 96-432 is to interpret the meaning of advertisements or advertising under certain circumstances as not violative of the Codes of Ethics of various professions supervised by the Professional Regulation Commission (PRC).
Professions mentioned include Accountancy, Agricultural Engineering, Architecture, Interior Design, Civil Engineering, Dentistry, Medicine, Mining Engineering, Naval Architecture and Marine Engineering, Optometry, Pharmacy, Radiologic Technology, and Veterinary Medicine, among others.
The rationale is to lend dignity to the professions, which unlike ordinary services and merchandise, should not be peddled in the marketplace through touting and self-laudatory means.
Yes, most professions are allowed to be practiced either individually or through professional partnerships.
Professionals can celebrate auspicious events without the intention of soliciting new business, particularly for commemorative purposes like anniversaries in public practice.
Press or media releases, newspaper supplements, commemorative media, or media-covered events that contain only factual matters about achievements or accomplishments without detailed listing of services or self-laudatory statements designed to solicit clients are considered not violative.
Such undertakings can only be done once every five years of celebration.
Presidential Decree No. 223, as amended, specifically Section 5(c) empowers the PRC to review, coordinate, integrate, and approve policies, resolutions, rules, and other issuances related to the professions under its jurisdiction.
Section 5(b) empowers the PRC to make rules and regulations and issue orders and administrative issuances necessary for implementing its functions.
Strict implementation enhances high professional and ethical standards and avoids confusion that might diminish the integrity and dignity of different professions.