Title
Taiwan Kolin Corp., Ltd. vs. Kolin Electronics Co., Inc.
Case
G.R. No. 209843
Decision Date
Mar 25, 2015
Taiwan Kolin sought to register "KOLIN" for TVs/DVDs; Kolin Electronics opposed, citing prior registration for power/audio equipment. SC ruled goods unrelated, no confusion likely, allowing registration.
A

Case Summary (G.R. No. 130742)

Factual Background

Taiwan Kolin Corporation, Ltd. filed Trademark Application No. 4-1996-106310 on February 29, 1996 for the mark KOLIN covering a combination of goods that included colored televisions, among other items classified under Classes 9, 11, and 21 of the Nice Classification. The application was deemed abandoned for failure to elect one class but was later revived through Application Serial No. 4-2002-011002 filed December 27, 2002 with an election of Class 9, specifically including television sets and other audio/video electronic equipment and was duly published.

Prior Registration and Earlier Dispute

Kolin Electronics Co., Inc. obtained registration of the mark KOLIN on November 23, 2003 covering certain Class 9 goods such as automatic voltage regulator, converter, recharger, stereo booster, AC-DC regulated power supply, step-down transformer, and PA amplified AC-DC. The record reflects an earlier inter partes proceeding (Inter Partes Case No. 14-1998-00050) in which Taiwan Kolin claimed priority by virtue of a Taipei registration dated December 1, 1988, but the Bureau of Legal Affairs of the IPO and the IPO Director General refused to accord priority in the absence of proof of use in the Philippines.

Opposition Proceeding and Administrative Record

On July 13, 2006, Kolin Electronics filed Inter Partes Case No. 14-2006-00096 opposing Taiwan Kolin’s revived application. Kolin Electronics contended that the applied-for mark is identical or confusingly similar to its registered mark and that the goods fall within the same Class 9 or are closely related, invoking Sec. 123(d) of the IP Code. Taiwan Kolin invoked benefits under Sec. 3 and Sec. 131.1 of the IP Code, relied on foreign registrations in other jurisdictions party to the Paris Convention and TRIPS, and claimed status as a well-known mark.

Bureau of Legal Affairs Decision

By Decision dated August 16, 2007, the Bureau of Legal Affairs of the IPO (BLA-IPO) sustained the opposition and rejected Taiwan Kolin’s application. The BLA-IPO rested on Sec. 123(d), holding that an identical mark cannot be registered for the same or closely related goods belonging to different proprietors. The BLA-IPO also cited evidence of actual confusion in the form of consumer communications directed to Kolin Electronics. A motion for reconsideration by Taiwan Kolin was denied on January 26, 2009.

IPO Director General Decision

The IPO Director General reversed the BLA-IPO by Decision dated November 23, 2011. The Director General gave due course to Taiwan Kolin’s application but limited the use to televisions and DVD players. The Director General emphasized that product classification alone is not decisive and that the inquiry should focus on the similarity of the products and their relation in the marketplace. The Decision ordered transfer of the file for appropriate action.

Court of Appeals Decision

Kolin Electronics appealed to the Court of Appeals. The CA reversed the IPO Director General in a Decision dated April 30, 2013 and reinstated the BLA-IPO Decision. The CA found that the competing marks are confusingly similar; that there were no distinguishing designs or earmarks; and that the intertwined use of televisions with amplifiers, boosters, and voltage regulators supported a finding that televisions fall within the normal expansion of Kolin Electronics’ registered trademark protections under Sec. 138 of the IP Code. The CA denied reconsideration by Resolution dated November 6, 2013.

Issue Presented

The dispositive issue submitted to the Supreme Court was whether Taiwan Kolin is entitled to trademark registration of KOLIN limited to television sets and DVD players, or whether such registration would likely deceive or cause confusion with Kolin Electronics’ prior registration for other Class 9 goods.

Parties’ Contentions

Taiwan Kolin argued that its television and DVD player goods are not closely related to Kolin Electronics’ power-supply and audio-accessory goods and that classification under Class 9 alone cannot defeat its application. Kolin Electronics argued that the marks are identical and that the goods are closely related or normally flow through the same channels of trade, which would likely cause consumer confusion and require protection under Sec. 123(d) and the registrant’s exclusive right under Sec. 138.

Supreme Court’s Ruling

The Supreme Court granted the petition. It reversed and set aside the Court of Appeals Decision and reinstated the IPO Director General Decision dated November 23, 2011. The Court held that identical marks may be registered for different products even within the same Nice Classification where the goods are not shown to be related or where confusion is unlikely.

Legal Reasoning: Relatedness of Goods and Trademark Confusion

The Court reaffirmed that classification under the Nice system is only one factor in determining relatedness and potential confusion. The Court relied on the multi-factor test articulated in Mighty Corporation v. E. & J. Gallo Winery, which considers business and location, class of product, quality, quantity, packaging, nature and cost, descriptive properties and physical attributes, purpose, fields of manufacture, purchasing conditions, and channels of trade. The Court found that televisions and DVD players are audiovisual equipment while Kolin Electronics’ goods fall under apparatus for controlling distribution and use of electricity. The Court concluded that these subcategories within Class 9 are sufficiently distinct.

Legal Reasoning: Likelihood of Confusion and Ordinary Purchaser Standard

The Court examined the marks’ visual and aural features and noted distinguishing characteristics: Kolin Electronics’ mark is italicized and black, whereas Taiwan Kolin’s mark appears in white on a pantone red background. The Court applied the standard of the ordinarily intelligent buyer for the type of product involved. It emphasized that televisions and DVD players are relatively high-value, durable goods purchased with deliberation. That purchaser is credited with at least a modicum of intelligence and is less likely to be confused by subtle differences in marks. The Court analogized to prior decisions where goods of significant value and purchasers’ cautious attitudes reduced the likelihood of deception.

Error in the Court of Appeals’ Approach

The Court found the CA’s reliance on mere co-classification and on the possibility of co-display in appliance stores insufficient to establish relatedness or probable confusion. The Court observed that the CA overweighted the Nice Classification and a

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