Untrue and Misleading Advertisements Act

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Act No. 2333: Untrue and Misleading Advertisements Act

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Title Supreme Court: Untrue and Misleading Advertisements Act

Law: Act No. 2333

Decision Date: Feb 26, 1914

Act No. 2333 prohibits the dissemination of false advertisements in the Philippines, imposing penalties on violators and repealing conflicting laws, in an effort to protect consumers and promote fair business practices.

untrue advertisements

deceptive advertisements

misleading advertisements

A

Prohibited Acts

Making, publishing, disseminating, circulating, or placing before the public any advertisement related to merchandise, securities, services, or anything offered to the public.
Advertisement must not contain assertions, representations, or statements of fact that are intentionally untrue, deceptive, or misleading.
Liability attaches to both direct and indirect causes of such advertisements.

Intent Requirement

The untrue, deceptive, or misleading advertisement must be made with the intent to sell, dispose, increase consumption, induce public obligations, or cause acquisition of interest or title.

Penalties

Violation constitutes a misdemeanor.
Punishable by a fine up to six hundred pesos, or imprisonment up to six months.
Court discretion to impose either or both penalties for each offense.

Repeal of Conflicting Laws

All prior Acts, ordinances, or parts thereof inconsistent with this Act are expressly repealed.

Effectivity

The Act took effect on July 1, 1914.

END