Title
Sales and Marketing Guidelines for Ficial Products
Law
Circular No. 891
Decision Date
Nov 25, 2015
New guidelines approved by the Monetary Board require banks and non-bank financial institutions to act with honesty, fairness, and professionalism, ensuring that financial products recommended to clients are appropriate for their needs and risk tolerance, with clear and balanced disclosures provided.

Scope of Application

  • Guidelines apply to all banks and non-bank financial institutions performing quasi-banking functions.
  • Trust departments and cross-selling activities are excluded and governed by other specific regulations.

Definitions

  • Financial Products include debt, equity securities, derivatives, securitization, and other similar investment products.
  • Broker: Buys/sells securities on behalf of others.
  • Dealer: Buys/sells securities on own account regularly.
  • Complex products: Financial products with complex structures, difficult valuation, limited secondary markets.

Client Suitability Guidelines

  • BSFIs must conduct suitability assessments before recommending financial products.
  • Key client information to gather includes investment amount, financial situation, product knowledge, experience, financial objectives, risk appetite, holding period, regulatory/legal constraints, liquidity needs.
  • BSFIs must explain the purpose of suitability assessment; insufficient information prohibits recommendations.
  • Client classification by sophistication: Market counterparty, sophisticated institutional, sophisticated individual, other clients.
  • Classification by risk tolerance: Conservative, moderate, aggressive.
  • Maintain records of client classification and suitability assessments.
  • Conservative clients limited to plain vanilla products.
  • No suitability review for market counterparties, but classification must be justified.
  • If clients insist on unsuitable products, explicit written confirmation after risk disclosure is required.

Disclosure Requirements

  • All communications must be clear, fair, and not misleading.
  • Marketing materials must disclose complete information about the product including risks.
  • BSFIs must regularly review communication materials.
  • Financial promotion must state BSFI's role clearly and present balanced risk-benefit information.
  • Product disclosures must include nature, costs, risks, returns, conflict of interest, complaint handling, termination clauses, warnings.
  • Illustrations of past or future performance must include disclaimers and worst-case scenarios.
  • Complex products require standard high-risk warnings.
  • Documentation of minimum disclosures must be in writing with client acknowledgment.

Sales and Marketing Personnel Standards

  • Only knowledgeable personnel may present financial products.
  • Personnel qualifications include education, training, certification, and experience.
  • Personnel must comply with registration and regulatory requirements.
  • BSFIs must have continual training programs.
  • Management must review compensation schemes to avoid conflicts of interest.
  • The Board and senior management are liable for acts of sales personnel but may take action against individuals.

Role of Control Functions

  • Control functions must monitor effectiveness of sales and marketing policies regularly.
  • Operational risk management frameworks must include sales/marketing risks.
  • Compliance functions ensure adherence to laws and regulations.
  • Internal audit should evaluate compliance with internal policies and issue recommendations.

Record Retention

  • Documents evidencing compliance must be retained for at least 5 years.
  • Records must be preserved beyond 5 years if involved in ongoing investigation or litigation until final resolution.

Enforcement Actions

  • BSP may use supervisory tools and impose sanctions, including restrictions, reprimands, suspensions, removals, or disqualifications against BSFIs or responsible persons.

Transitory and Effectivity Provisions

  • BSFIs are given 3 months to comply with new requirements after effectivity.
  • Circular takes effect 15 calendar days after publication in an official gazette or newspaper.

Analyze Cases Smarter, Faster
Jur helps you analyze cases smarter to comprehend faster, building context before diving into full texts. AI-powered analysis, always verify critical details.