Title
Revised Guidelines for Corporate/Partnership Names
Law
Sec Memorandum Circular No. 14
Decision Date
Oct 24, 2000
Revised guidelines for the approval of corporate and partnership names mandate specific terminology, prevent misleading similarities with existing names, and require consent for the use of personal names or trademarks, ensuring clarity and legal compliance in business registrations.
A

Descriptive Terms in Names

  • Terms describing the business must indicate the primary purpose.
  • If two descriptive terms are used, the first refers to the primary purpose, the second to a secondary purpose.

Name Uniqueness and Distinctiveness

  • Names must not be identical, misleading, or confusingly similar to those already registered with the SEC or DTI.
  • Proposed names similar to registered names must have at least one distinctive word.

Use of Trade Names

  • Business or trade names different from the registered corporate or partnership name must be indicated in the articles of incorporation or partnership.
  • Trade names or trademarks registered with the Intellectual Property Office cannot be used without owner consent.

Use of Personal Names

  • Consent is required from the person or their heirs if their name or surname is included, unless the person is a stockholder, member, partner, or a declared national hero.
  • If the person is unidentifiable, an explanation for using the name must be provided.

Initials and Different Business Descriptors

  • The meaning of initials in the name must be disclosed in writing.
  • Names including a descriptive business term differing from a similarly named registered company may be allowed.

Restrictions on Names

  • Names must not be patently deceptive, confusing, or contrary to law.
  • No use of identical coined or appropriated words without consent or stockholder/partner status.
  • Names similar to internationally known foreign corporations require consent.
  • Use of "Philippines" in a foreign corporation subsidiary's name must be in parentheses (e.g., "(Philippines)").

Prohibited Words by Law and Policy

  • Prohibited terms by special laws include "Finance", "Engineer", "Bank", "United Nations", "Bonded" under specific conditions.
  • Prohibited terms by policy include "Investment(s)" (except for investment companies), "National", "Asean", "Calabarzon", and "Philippines 2000".

Use of Dissolved Firm Names

  • Names of dissolved firms cannot be used for three years post-dissolution unless approved by majority stockholders of the dissolved firm.

Undertakings by Registrants

  • Registrants must submit an undertaking to change their name if it conflicts with prior rights or is confusingly similar to an existing registered name unless included in their articles.

Effectivity

  • These revised guidelines take effect fifteen (15) days after publication in a newspaper of general circulation.

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