Self-Regulation and Ethical Standards
- The mass media industry in the Philippines accepts the Council as a self-regulatory body.
- The Council helps implement self-regulation and internal discipline within mass media entities.
- The aim is to prevent media participation in conspiracies against the government and its authorities.
- This measure is recognized internationally as a positive development towards a rational code of ethics for the press.
Role and Functions of the Secretariat
- The Media Advisory Council is authorized to establish a secretariat.
- The secretariat assists the Council by performing delegated duties and functions.
Necessity of Financial Support
- The Council and its secretariat require an assured source of funding for effective operation.
- Leaders of the mass media industry and allied enterprises have expressed willingness to finance these expenses.
Funding Mechanism: Annual Fee on Media Establishments
- The Council is empowered to impose an annual fee on all media establishments under its jurisdiction.
- The fee shall not exceed one-tenth (1/10) of one percent (1%) of their revenue collections.
- With prior presidential approval, this fee may increase up to one-half (1/2) of one percent (1%) if additional funds are needed.
- Excess collections must be allocated exclusively for the establishment and operation of a Media Foundation of the Philippines.
Financial Transparency and Accountability
- The financial records of the Media Advisory Council shall be audited regularly by a reputable accounting firm.
Cooperation from Government and Media Entities
- Both government agencies and media establishments are mandated to fully cooperate and assist the Media Advisory Council in its operations.
Legal Effectivity
- This Decree amends Presidential Decree No. 191 and is made part of the law of the land.
- It takes immediate effect upon issuance by the President.