Guiding Principles
- Based on the 1987 Philippine Constitution, guaranteeing children's rights to care, nutrition, and protection.
- Complies with UN Convention on the Rights of the Child and the National Strategic Framework for Children (Child 21).
- Builds on existing laws such as the Milk Code (EO 51, 1986), Rooming-In and Breastfeeding Act (RA 7600), and nutrition-related statutes.
- Supports Executive Order 286 (2004) on "Bright Child" initiative, promoting integrated services for children.
Program Goals and Objectives
- General objective: Improve survival, nutritional status, growth and development via optimal feeding.
- Specific objectives:
- Initiate breastfeeding within one hour after birth.
- Exclusively breastfeed infants for 6 months.
- Provide timely, adequate, and safe complementary foods.
- Continue breastfeeding up to two years and beyond.
Coverage and Scope
- Applies across all health sectors in the Philippines: government, private, professional groups, local government units (LGUs), and other stakeholders.
Policy Guidelines
A. Target Beneficiaries
- Infants aged 0-11 months.
- Young children aged 1-3 years.
B. Breastfeeding Practices
- Early Initiation:
- Breastfeeding must start within one hour of birth.
- All medical and birth attendants are responsible for supporting early initiation.
- Health facilities must facilitate this practice.
- Exclusive Breastfeeding for Six Months:
- Only breastmilk allowed, no other foods or drinks except vitamins or medicines.
- Exclusive breastfeeding supports optimal growth, reduces infections, and lengthens postpartum amenorrhea.
- Extended Breastfeeding:
- Continue breastfeeding on demand up to two years or longer.
- Provides significant nutritional energy even with complementary foods added.
C. Complementary Feeding Practices
- Appropriate Complementary Feeding:
- Timely introduction at six months.
- Adequate nutrient content.
- Safe preparation and feeding practices (clean utensils, no bottles/teats).
- Feeding responsive to child's appetite and development.
- Access to Appropriate Foods:
- Promote diversified approaches including home and community food technology.
- Use of Local, Culturally Accepted Foods:
- Nutrition counseling tailored to culture.
- Agriculture sector ensures availability and affordability.
- Low-Cost and Industrial Foods:
- Encourage small-scale production of complementary foods.
- Industrially processed foods must meet Codex Alimentarius standards.
D. Micronutrient Supplementation
- Universal Vitamin A supplementation for infants 6-11 months and postpartum women.
- Iron supplementation for pregnant/lactating women, infants, anemic and underweight children.
- Iodine supplementation for target populations in deficient areas.
E. Universal Salt Iodization
- Educate families on using iodized salt in infant and young child foods.
F. Food Fortification
- Encourage fortification of staple and processed foods per regulatory standards.
G. Alternative Feeding Options
- Breastfeeding is preferred but alternatives include expressed milk, wet nursing, human milk banks, or breast milk substitutes fed by cup.
- Only exceptional medical conditions prohibit breastfeeding (e.g., galactosemia, phenylketonuria, maple syrup urine disease).
- Breast milk substitutes must be used under guidance, with proper preparation instructions.
- Non-breastfed infants receive special attention due to increased risk.
H. Feeding in Difficult Circumstances
- Feeding options prioritized as breastfeeding, expressed milk, wet nursing, human milk banks, then formula by cup.
- Support families in crisis to maintain feeding practices.
- Limit donations and distribution of breastmilk substitutes; avoid bottles and teats.
- Provide information on risks of improper feeding.
- Special care for malnourished infants including relactation.
- Address feeding for low birth weight infants and HIV positive mothers with counseling and tailored feeding options.
- Children in special circumstances (orphans, adolescent mothers, disabled parents) require extra support.
Support Systems
- Provide unbiased, comprehensive information on infant/child feeding to caregivers.
- Skilled support must be accessible during prenatal, delivery, postnatal, and child health visits.
- Infant and Young Child Feeding Specialists must be available to assist with breastfeeding challenges.
- Community networks and breastfeeding counselors play crucial roles.
- Develop communication and marketing plans to garner political and public support.
- Strengthen and expand Mother Baby Friendly Hospital Initiatives.
- Enforce Rooming-In and Breastfeeding Act (RA 7600) to protect breastfeeding rights.
- Health facilities must comply with the Milk Code, eliminating promotion of substitutes.
- Hospitals to support breastfeeding of hospitalized children and allow maternal presence.
- Institutionalize continuing training for health workers on feeding practices.
- Workplaces must provide breastfeeding-friendly environments including facilities and breaks.
- Implement maternity protection laws consistent with ILO standards for working mothers.
- Department of Health leads coordination, partnering with government and NGOs, avoiding conflicts with formula manufacturers.
Implementing Mechanism
A. Management
- Department of Health Management Committee oversees the program, including representation from key centers and bureaus.
- Designation of focal persons for key program components.
- Establishment of an interagency group for technical support and policy recommendations.
- Regional and local coordinators mobilized for program acceleration.
B. Supervision, Monitoring, and Evaluation - Institutionalize regular monitoring and evaluation integrated into maternal and child health reviews.
- Strengthen monitoring teams to enforce compliance.
- Develop incentive and award systems to encourage promotion and protection.
- Document and disseminate best practices.
C. Research and Development - Support ongoing research for program improvement including breastfeeding support, maternal nutrition, and HIV-related interventions.
Repealing Clause
- Repeals inconsistent provisions from prior issuances including DC 76-A s. 1992.
Effectivity
- The order takes effect immediately upon adoption on May 30, 2005.