Institutionalizing Barkada Kontra Droga Program

The Philippines faced significant abuse of amphetamine-type stimulants (ATS), prompting the Dangerous Drugs Board (DDB) and UNODC to develop a social marketing approach.
Pilot programs in Rizal Province showed success reaching youth and using peer influence for prevention.
Establishing Barkada Centers was identified as best practice.
Recommendation to institutionalize BKD for sustained primary prevention against ATS abuse.

BKD functions as a preventive education and information campaign empowering individuals to lead drug-free lives.
Involves peer group advocacy and promotes camaraderie, cooperation, and solidarity in pursuing a drug-free lifestyle nationwide.

General: Empower people to lead healthy, drug-free, productive lives.
Specific: a. Establish the BKD movement. b. Train advocates on healthy lifestyles. c. Create drug-free environments at home, school, workplace, community. d. Promote productive use of time and alternative activities. e. Provide support services for adoption across various sectors.

Phase I: Nationwide BKD Launch Seminar, media advocacy (posters, jingles, videos), issuance of BKD IDs, educational tours, organization of core groups.
Phase II: Capability building - training of trainers on drug laws and prevention, life skills, IEC material development, livelihood skills.
Phase III: Implementation of action plans including sports/wholesome activities, livelihood projects, youth-to-youth visits, IEC material production/distribution, establishment of BKD Centers.
Phase IV: Monitoring and evaluation via activity reports and national search for outstanding BKD centers.

Led by DDB in cooperation with DepEd, CHED, DILG, NYC, and other agencies.
DepEd/CHED to issue memoranda requiring BKD Centers in secondary and tertiary schools.
DILG to instruct Anti-Drug Abuse Councils (ADACs) to establish BKD Centers locally.
Other societal sectors encouraged to establish BKD Centers.
A DDB unit will serve as BKD National Secretariat.

Open membership limited to drug-free individuals promoting healthy lifestyles through positive activities.
DDB conducts continuing orientation seminars.
BKD Centers established in: a. All secondary and tertiary schools - located in Student Council or suitable space, supported by school officials. b. Communities - supported by local ADACs with space and resources.
Centers staffed by trained BKD members, with linkage to TESDA for livelihood training.
Assemblies conducted to assess membership and issues, forming basis for planning.
DDB provides IEC materials, while ADACs handle ID production.
Monitoring conducted by BKD National Secretariat with partner agencies.
Drug referral handled via ADACs or school coordinators.
Data and records maintained and submitted semi-annually for integration into BKD database.

Dangerous Drugs Board Secretariat: Technical support, IEC materials, overall coordination.
DILG: Circulars for LGUs/ADACs, strengthen anti-drug councils, support BKD chapters, provide financial/incentive support.
DSWD: Technical assistance, training access, integration into social development programs.
National Youth Commission: Leadership support, training for youth councils, life skills and livelihood training, internship/scholarship programs.
DepEd and CHED: Integrate BKD into education programs, provide expertise, train student leaders, provide scholarships, supervise student council BKD activities, establish BKD Centers.
Student Councils: Encourage participation, integrate BKD into activities, conduct seminars and training.
TESDA: Provide livelihood training in coordination with other agencies.
NGOs: Provide technical assistance and organize BKD Centers/Chapters.

All BKD Centers/Chapters coordinate with BKD National Secretariat.
Continuous monitoring and evaluation are mandatory parts of program implementation.

Regulation effective 15 days after publication in two newspapers and registration with the Office of the National Administrative Register.