Scope and Covered Commodities
- Applies to essential food commodities, both imported and locally produced.
- Specifically covers evaporated milk (Libbys brand) and roasted ground coffee (Cafe Excelente brand).
- Price regulation extends to importers, wholesalers, and retailers.
Fixed Ceiling Prices
- Importers, wholesalers, and retailers are subject to maximum selling prices for specified commodities.
- Detailed price schedule is provided for each commodity:
- Evaporated Milk (Tall Size, Libbys): Importers P17.80, Wholesalers P19.05, Retailers P0.43 per tin.
- Evaporated Milk (Baby Size, Libbys): Importers P17.80, Wholesalers P19.05, Retailers P0.22 per tin.
- Roasted Ground Coffee (Cafe Excelente, 1-lb bag): Wholesalers P2.80, Retailers P3.20.
Inclusion of Taxes in Ceiling Prices
- For Libbys Evaporated Milk, the ceiling prices include a 7% Sales Tax and 1% Municipal Tax.
- For Cafe Excelente coffee, the ceiling prices include a 7% Sales Tax.
Implementation and Effectivity
- The order took effect immediately upon issuance on July 11, 1952.
- Signed by President Elpidio Quirino and Acting Executive Secretary Marciano Roque.
Purpose and Policy
- Designed to protect consumers from excessive pricing of essential commodities.
- Supports price stability and economic order by regulating maximum selling prices.
- Empowers the government to intervene directly in pricing during periods deemed necessary by law.