Policy and constitutional purposes
- The proclamation anchors its action on the Constitution’s mandate that the State shall patronize arts and culture.
- The State is directed to conserve, promote, and popularize the nation’s historical and cultural heritage and resources, including artistic creations.
- The proclamation emphasizes reviving original Pilipino music through Filipino audience awareness and appreciation of homegrown music.
- The proclamation links Philippine music promotion and development to advancing Filipino art and culture, and to economic benefits through employment and revenue streams that support other local industries.
Lead agency and national coordination
- The National Commission for Culture and the Arts (NCCA) is designated as the lead agency to ensure the successful annual celebration of the week throughout the Philippines.
- All departments, agencies, and instrumentalities of the national government, including government-owned and -controlled corporations, are encouraged to support and actively participate in the NCCA programs and activities.
- Local government units are encouraged to extend full support and active participation in NCCA programs and activities.
- The private sector, including radio stations with musical format programs, is encouraged to extend full support and active participation in the NCCA programs and activities.
Relationship to prior radio broadcast rule
- The proclamation invokes Executive Order (EO) No. 255 (1987) as the governing policy framework for radio broadcast requirements relating to original Pilipino music.
- During the celebration period, the proclamation expressly encourages compliance with the EO 255 broadcast standard by aligning annual radio participation with original Pilipino music programming.
Annual celebration coverage: what radio must do
- During the celebration of Alinggo ng Musikang Pilipino, all radio stations are encouraged to broadcast a minimum of four (4) original Pilipino music in every clockhour of a program with a musical format.
- The “original Pilipino music” standard is tied to EO 255 (1987) and is defined as any musical composition created by a Filipino, whether the lyrics be in Pilipino, English, or any other language or dialect.
- The broadcast encouragement applies specifically during the celebration and is tied to the existence of a musical format program.
Participation by other institutions
- The proclamation invites all other institutions, public and private, to play original Pilipino music in their respective establishments.
- Participation by other institutions is directed to occur during the celebration.
- The proclamation allows placement “where appropriate” for other institutions’ play of original Pilipino music in their establishments.
Territorial and sectoral scope
- The proclamation’s annual celebration is to be ensured throughout the Philippines by the NCCA.
- The proclamation applies across the national government, government-owned and -controlled corporations, local government units, and the private sector as participants in NCCA-led programs and activities.
- The proclamation specifically targets radio stations with musical format programs for the original Pilipino music broadcast encouragement standard.
Issuance officers and formalities
- The proclamation is signed by BENIGNO S. AQUINO III and attested by PAQUITO N. OCHOA, JR., Executive Secretary.
- The proclamation is executed in the City of Manila on December 19, 2014 with the seal of the Republic of the Philippines affixed.