Purpose and Objectives
- To promote and encourage tourist travel to and within the Philippines.
- To foster progress and prosperity by developing tourism as an economic sector.
- To inform the public domestically and internationally about tourist attractions, scenic spots, and accommodations.
Role of the Philippine Tourist and Travel Association, Inc.
- Tasked under Republic Act No. 710 to lead the program of tourist development.
- The declared month seeks to secure the widest possible public support for this association's mission.
Participation and Support
- Calls on all government offices and instrumentalities nationwide to actively participate in tourist promotion activities.
- Encourages private entities and individuals to support the observance of the declared period.
Educational and Civic Involvement
- Schools, civic organizations, and service clubs urged to dedicate one day to an educational program promoting knowledge and love of the country.
- Aims to build a foundation for increasing travel and intercultural exchange, enhancing tourism.
Public Responsibility and Environmental Care
- Calls on the public to assist in the development and maintenance of tourist attractions and facilities.
- Emphasizes the importance of keeping tourist spots beautiful, clean, and healthful for communal enjoyment.
Formalities
- Declaration signed by President Elpidio Quirino and sealed by the Republic of the Philippines.
- Dated August 5, 1952, in Manila.