Title
BSP Circular 844 Cross-Selling Rules
Law
Bsp Circular No. 844
Decision Date
Aug 11, 2014
BSP Circular No. 844 establishes guidelines for the cross-selling of collective investment schemes by banks, emphasizing consumer protection, risk management, and the clear distinction between bank products and those of financial product providers.

Law Summary

Statement of Principles (Section X172)

  • Bank premises can be used to present and distribute non-bank financial products.
  • There is a risk of creating an impression that the bank guarantees these products.
  • BSP sets framework to manage risks and ensure consumer protection in cross-selling.

Definitions (Subsection X172.1)

  • Cross-selling: Presentation/sale of non-bank financial products to bank clients inside bank premises through communication.
  • Financial conglomerate: Interrelated entities providing services in at least two financial sectors.
  • Banking group classified under financial conglomerate.
  • Financial product of allied undertaking: Products created by entities in the same conglomerate.
  • Financial product provider: Regulated entity creating the product, supervised by BSP, SEC, or IC.
  • Bank premises: Physical locations of bank's head office, branches, and offices.
  • Investment risk: Potential loss of principal or failure to achieve target returns.

Financial Products Covered (Subsection X172.2)

  • Products must be from providers within the same financial conglomerate and approved by appropriate regulator.
  • Simple retail products without investment risk (e.g., credit cards, loans, debit cards) may be cross-sold freely.
  • Simple insurance products (traditional life and non-life) allowed regardless of conglomerate affiliation.
  • Collective investment schemes (CIS) such as mutual funds, UITFs, and VULs may be cross-sold if from the same conglomerate.

Governance and Conditions on Cross-Selling (Merged Subsection X172.3)

  • Board of directors must oversee cross-selling policies.
  • Banks must exercise due care in assessing products and providers.
  • Written policies to assess product nature and suitability for target customers required.
  • Customers have rights to product choice, refusal of bundles, and substitution with competitor products.
  • Complaint mechanisms must be established as part of agreements with providers.
  • Regular reviews of cross-selling arrangements to consider operational and reputational risks.
  • Register of all cross-selling agreements and providers must be maintained.
  • For CIS products:
    • Bank employees act as referral agents only unless specifically trained.
    • Clear distinction between bank employees and product representatives.
    • CIS sales must occur in separate areas from bank product sales.

Minimum Documentary Requirements (Subsection X172.4)

  • Retained as previously established in Circular No. 801.

Fair and Balanced View of Products (Renumbered Subsection X172.5)

  • Not amended, continues to govern balanced product presentation.

Cross-Selling of Collective Investment Schemes and Customer Suitability (New Subsection X172.6)

  • Enhanced consumer protection due to investment risks.
  • Banks must ensure CIS compliance with regulations before cross-selling.
  • Financial product providers must observe minimum practices including:
    • Product Highlight Sheet (PHS): Key product information, risks, fees, exit strategies, contact info.
    • Client Suitability Assessment (CSA): Assess client’s understanding, risk tolerance, capacity.
    • Investment Policy Statement (IPS): Documents client’s investment philosophy/directives.
    • Disclosure of conflicts of interest.
    • Standard disclosure statement prominently displayed with product materials.
  • Banks must document compliance, subject to BSP inspection.

Financial Product Providers (Amended Subsection X172.7)

  • Banks must conduct due diligence on providers’ integrity, capacity, financial strength, and track record.
  • Providers must have complaint resolution mechanisms.
  • Providers responsible for ensuring representatives are knowledgeable, trained, and properly licensed.
  • Providers and banks must belong to the same financial conglomerate for cross-selling.
  • Provider under BSP supervision must have a CAMELS rating of at least "3" or equivalent.

Authority to Cross-Sell (Amended Subsection X172.8)

  • Banks must have CAMELS rating of at least "3" and no major issues to engage in cross-selling.
  • Monetary Board approval required, through application signed by President or Country Officer.
  • Initial application must explain relationship within financial conglomerate and products involved.
  • Supporting documents: Board resolution and compliance certifications.
  • Approval permits continuous cross-selling until revoked.
  • Additional product approvals require further certifications; some approvals delegated to BSP officials.
  • BSP reserves right to validate compliance.
  • Monetary Board may suspend cross-selling if conditions lapse.
  • Banks can reapply once conditions improve.

Complaints Handling (Amended Subsection X172.9)

  • Banks jointly responsible with providers for resolving cross-selling complaints.
  • Effective redress mechanisms with clear processes must be established.

Sanctions for Violation (Revised Subsection X172.10)

  • Monetary penalties up to P30,000 per day per violation.
  • Non-monetary sanctions deemed appropriate by Monetary Board depending on the offense.

Repealing Clause (Section 2)

  • Section 2 (Transitory Provision) of Circular No. 801 is repealed.

Transitory Provisions (Section 3)

  • Circular effective 15 days after publication.
  • Banks must review existing cross-selling arrangements within 30 days and report deviations.
  • Certification of compliance must be submitted if fully compliant.
  • One-year compliance period for previously approved cross-sold financial products.

This detailed framework modernizes and tightens the rules governing cross-selling of financial products in bank premises, particularly emphasizing consumer protection and prudent governance in relation to collective investment schemes.


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