Question & AnswerQ&A (DOH JOINT DOH-DOJ-DTI-DSWD ADMINISTRATIVE ORDER NO. 2012-0027,)
The rules are known and cited as "The Inter-Agency Committee on EO No. 51 Guidelines."
The IAC is composed of the Secretaries of Health, Trade and Industry, Justice, and Social Welfare and Development, with the Secretary of Health as Chairman.
The IAC reviews and approves advertising, marketing, sponsorships, and promotional materials for products within EO No. 51's scope, and regulates donations and sponsorships related to these products.
The Food and Drugs Administration (FDA) serves as the Secretariat of the IAC.
Applications may be denied on grounds such as insufficient documents, nuisance applications, materials with prohibited health and nutrition claims for ages 0-36 months, and advertisements for feeding bottles and teats.
Prohibited acts include corporate displays, use of endorsements by health workers or celebrities, promotional materials like educational health books or infomercials, and advertising featuring babies, mothers, or feeding bottles.
The mandatory messages include phrases like "BREASTMILK IS THE ONLY SAFE AND READILY AVAILABLE FOOD FOR INFANT" and warnings that infant formula is not sterile and must be prepared properly.
The IAC Secretariat may issue a Cease and Desist Order signed by the IAC Chairman against the manufacturer, advertising company, and media outlets involved.
Sponsorships may be allowed only if the recipient is a health worker, not a health facility, and the activity must be approved by the IAC. Sponsorship for other activities or persons requires special approval.