Title
MMDA Billboard Installation Guidelines 2004
Law
Ppkm Mmda Regulation No. 04-004, S. 2004
Decision Date
Sep 2, 2004
The Metro Manila Development Authority establishes strict guidelines for the installation and display of billboards and advertising signs along major and secondary thoroughfares to enhance public safety and traffic flow, imposing penalties for violations.
A

Q&A (PPKM MMDA REGULATION NO. 04-004, S. 2004)

It prescribes guidelines on the installation and display of billboards and advertising signs along major and secondary thoroughfares, avenues, streets, roads, parks, and open spaces within Metro Manila, and provides penalties for violations.

The Secretary of the Department of Public Works and Highways (DPWH) is vested with this power under PD 1096.

The Metropolitan Manila Development Authority (MMDA).

Major thoroughfares are public streets or highways which are major arteries leading to other parts of Metro Manila and nearby provinces with a minimum width of 10.00 meters, mostly maintained by the National government.

No, the installation of private commercial signs, billboards, and streamers over or across public thoroughfares, center islands, and street rights-of-way is strictly prohibited.

Prohibited signs include dazzling/neon signs, advertisements of cigars/cigarettes, tobacco, liquor, prohibited drugs, graphic displays offensive to public morals, signs related to sanitary/birth control products, and other signs that pose danger or nuisance to motorists or inconvenience the public.

First offense: P100 per square foot or a minimum of P100 for posters under one square foot, with a 25% surcharge if not paid within 7 days. Second and final offense: a fine of P20,000.

The MMDA Chairman or his duly authorized representative is the approving authority for installations along major thoroughfares.

The advertising sign must indicate the name of the advertiser or agent, inclusive dates of permit/clearance, date of installation/display, who granted the permit/clearance with office, and the address and telephone number of the advertiser/contact person.

The permittee/requesting party must remove, dispose, and dismantle the advertising signs immediately after permit expiration. Otherwise, the MMDA will remove them and charge the costs to the permittee.

No, installation of advertising signs is not allowed on government lots or any part of government structures under BOT contracts to protect the integrity of government buildings and facilities.

The clearance fee shall not be less than Five Hundred Pesos (P500.00) per clearance.

Non-conforming existing signs must be altered to conform. Owners must secure clearance from the MMDA or local government unit within seven days from notice before obtaining a Certificate of Use.

No, markers of historical sites and tourist destinations must not be combined with advertisement signs, even if sponsored by private businesses.


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