Question & AnswerQ&A (MMDA MEMORANDUM CIRCULAR NO. 10, S. 2011)
The purpose is to implement guidelines for the issuance of MMDA and LGU clearances and permits concerning billboards and advertising signs along major and secondary thoroughfares, avenues, streets, roads, parks, and open spaces within Metro Manila to address safety, traffic, and environmental concerns.
MMDA is empowered to formulate, coordinate, and monitor policies and projects to rationalize infrastructure, use of thoroughfares, promote safety, enhance ecological balance, and ensure public safety during calamities including regulating billboards along major and secondary thoroughfares in Metro Manila.
An Advertising Sign is a sign that directs attention to a business, profession, commodity, service, or entertainment conducted, sold, or offered at a place other than where the business or service is located; an off-premise sign.
The front setback is 8 meters; the side setback is 5 meters; and the rear setback is 5 meters.
No, roof signs are not allowed as stated in Section 4.9 of the guidelines.
First Offense: A fine of P100.00 per square foot of the advertisement, or P25.00 per square foot for government signs, with a 25% surcharge if unpaid within 7 days. Second and Final Offense: A fine of P20,000.00.
The local chief executive of each local government unit within Metro Manila is responsible for issuing locational and structural clearances and permits for regulated signs within their jurisdiction.
They may require the owner to obtain necessary permits, make changes to the construction, or order demolition or removal within the period prescribed by law or ordinance, with the MMDA assisting if necessary.
No, temporary signs and streamers are specifically excluded from coverage in these implementing guidelines.
The bottom right corner must indicate in bold letters not less than 1/2 meter high: name of advertiser or agent, inclusive dates of permit/clearance, date of installation/display, who granted the permit/clearance and what office, address and telephone number of the advertiser/contact person.