Question & AnswerQ&A (FDA CIRCULAR NO. 2012-015)
The purpose of Front-of-Pack (FOP) labeling is to improve consumer awareness and interest on the energy or calorie content of processed food products to help them make healthier food choices.
The energy declaration should appear at the lower right hand portion of the principal display panel in a cylindrical shape with a white background.
The cylindrical format must include the statement 'Energy' or 'Calories,' the amount of energy per serving of the food, and the percentage of the calorie value based on RENI (Recommended Energy Nutrient Intake).
The cylindrical shape must have a white background, with legible border lines, lines, and fonts. The colors used must be in good contrast with the background to ensure readability.
The front-of-pack labeling for energy or calorie content is voluntary, but it must comply with the guidelines if used.
RENI stands for Recommended Energy Nutrient Intake, which is used as the basis for calculating the percentage of calorie value to be declared on the label.
Yes, all interested food manufacturers and distributors are required to submit the revised labels reflecting front-of-pack nutrient-energy labeling with corresponding % RENI to the FDA for approval.
Yes, food industries are encouraged to carry out consumer education programs through media campaigns, posters, and other advertising materials to help consumers understand FOP labeling.
The circular took effect immediately upon release on December 13, 2012.