QuestionsQuestions (MEMORANDUM CIRCULAR NO. 39)
The Presidential Communications Office (PCO) is directed to lead and organize the conduct of the Bagong Pilipinas Official Campaign Kick-Off Rally.
All national government agencies and instrumentalities, including government-owned or -controlled corporations (GOCCs), government financial institutions, and state universities and colleges (SUCs), are directed to extend full support and cooperate with the PCO.
No. LGUs are encouraged (not “directed”) to attend, participate, and provide full support.
To direct/encourage attendance, participation, and full support for the Bagong Pilipinas Official Campaign Kick-Off Rally, with the PCO given necessary assistance to spearhead the call for transformation and reforms.
The circular cites EO No. 14 (s. 2023) which approved and adopted the Philippine Development Plan 2023–2028, serving as the framework for building a high-growth path and inclusive opportunities, supporting the campaign’s policy direction.
It is cited as the earlier issuance that launched the Bagong Pilipinas campaign, directing agencies to be guided by the campaign’s principles and objectives in planning programs and branding/communications strategy.
The circular characterizes it as principled, accountable, and dependable government, reinforced by unified institutions of society.
They are directed to attend, participate, provide full support, and cooperate with the PCO by giving necessary assistance in spearheading the campaign’s objectives.
The circular directs national government agencies and instrumentalities—including GOCCs, government financial institutions, and SUCs—to extend full support and cooperation with the PCO, while also encouraging LGUs to participate.
It shows the President’s directive reach extends beyond departments to government-owned/controlled entities and academic institutions, reflecting the broad coverage of administrative issuances that implement executive policy.
It connects the rally to deep and fundamental transformation, comprehensive policy reforms, and full economic recovery, consistent with the administration’s development and governance agenda.
It reiterates that MC No. 24 directed agencies to be guided by Bagong Pilipinas principles, strategies, and objectives in planning their programs, activities, and projects.
Based on the text, MC No. 39 is focused on directing/encouraging attendance, participation, and full support for a specific event (the kick-off rally). The program-planning and branding guidance is mainly attributed to MC No. 24.
It is dated November 09, 2023, and it states it was done in the City of Manila on the 9th day of November, in the year of our Lord Two Thousand and Twenty-Four (as printed in the provided text).