Question & AnswerQ&A (PRC BOARD OF ACCOUNTANCY Resolution NO. 19, S. OF 2000)
It amends Sections 10 and 20 of the Code of Ethics for Certified Public Accountants (CPAs) regarding rules on advertising and solicitation.
No, CPAs shall not advertise or cause to be advertised their professional attainments or services, except when stating qualifications in employment applications.
Announcements only for opening a new office, changes in partners, office location, telephone numbers, or firm reorganization are allowed if they contain essential basic information and are of reasonable size.
No, developing and maintaining a website is not considered advertising provided it does not contain self-laudatory statements designed to solicit clients.
The CPA’s website may include firm name, partners/principal names, brief educational attainments, brief listing of services, postal address, telephone, fax, and email addresses, as well as any other factual announcements or press releases that comply with the rules.
No, CPAs in public accounting shall not seek to obtain clients by solicitation, and advertising is considered a form of solicitation.
Yes, publication of authorship of books, technical reports, lectures, or similar beneficial professional activities are not considered advertising.
Stationery should maintain the profession's dignity and should not mention any specialty. It may include firm name, address, telephone number, tax account number, names of partners, and membership in professional societies.
Yes, listing is allowed in the alphabetic section or business directories under the CPA classification but shall not be in bold type or boxed displays.
They must display the Securities and Exchange Commission certificate of partnership registration, Department of Trade and Industry certificate for firm name registration, current Board of Accountancy and Professional Regulation Commission certificates accrediting the partnership or firm, and other licenses or permits as required by law.