Title
Skechers, U.S.A., Inc. vs. Inter Pacific Industrial Trading Corp.
Case
G.R. No. 164321
Decision Date
Mar 23, 2011
Skechers U.S.A., Inc. sought search warrants for trademark infringement against respondents using a stylized "S" logo. Lower courts quashed warrants, citing no consumer confusion, but Supreme Court reversed, applying the Dominancy Test, finding infringement due to dominant feature similarity.
A

Case Summary (G.R. No. L-49154)

Key Dates and Applicable Law

Applicable Constitution: 1987 Philippine Constitution (decision date is post-1990).
Primary statute: Republic Act No. 8293, Intellectual Property Code of the Philippines, specifically Section 155 (Remedies; Infringement) and its relation to Section 170 (procedure referenced in the search-warrant application).
Notable jurisprudence cited in the decision: Prosource International, Inc. v. Horphag Research Management SA; McDonald’s Corporation v. MacJoy Fastfood Corporation; McDonald’s Corporation v. L.C. Big Mak Burger, Inc.; Philip Morris, Inc. v. Fortune Tobacco Corporation; Converse Rubber Corporation v. Jacinto Rubber & Plastic Co., Inc.; Del Monte Corporation v. Court of Appeals.

Factual Background

Petitioner holds registered trademarks for “SKECHERS” (Reg. No. 63364) and a stylized “S” within an oval design (Reg. No. 4-1996-110182) with the Intellectual Property Office. Petitioner filed for search warrants at Branch 24, RTC Manila, seeking to seize infringing goods at respondents’ outlet and warehouse. Two search warrants were issued and executed, resulting in the seizure of more than 6,000 pairs of shoes bearing an “S” logo. Respondents moved to quash the warrants, asserting lack of confusing similarity between petitioner’s Skechers shoes and respondents’ Strong shoes.

Procedural History

  • RTC (Branch 24, Manila) issued an order on November 7, 2002 quashing the search warrants and directing return of seized goods, concluding no confusing similarity.
  • Petitioner filed certiorari with the Court of Appeals (CA); on November 17, 2003 the CA affirmed the RTC’s quashal.
  • Petitioner brought the matter to the Supreme Court; on November 30, 2006 the Supreme Court initially dismissed the petition.
  • Petitioner and petitioner-intervenor filed motions for reconsideration of the November 30, 2006 decision. The Supreme Court, upon re-examination, issued the resolution at hand granting reconsideration and setting aside the earlier decision.

Issues Presented

The petition and motions for reconsideration framed principally two issues: (1) whether the CA committed grave abuse of discretion by considering defenses on the merits (i.e., guilt or innocence) when reviewing a quashal of search warrants, because the CA should have limited review to whether the trial court abused discretion in quashing; and (2) whether the CA erred in finding no probable cause for trademark infringement where the central question was confusing similarity and whether the seized items constituted infringements under Section 155 of R.A. No. 8293.

Legal Standard for Trademark Infringement

Under Section 155 of R.A. No. 8293, infringement occurs when a person uses in commerce a reproduction, counterfeit, copy, or colorable imitation of a registered mark in connection with sale or distribution in a manner likely to cause confusion, mistake, or deception. The essential element is likelihood of confusion. Jurisprudence recognizes two principal tests to determine confusing similarity:

  • Dominancy Test: Focuses on the similarity of the dominant or prevalent features of competing marks that would likely produce confusion, emphasizing the aural and visual impressions of the marks themselves.
  • Holistic/Totality Test: Considers the totality of the marks as applied to the products, including labels, packaging, and other features, to determine whether the overall impressions would confuse purchasers.

Court’s Analytical Approach and Choice of Test

The Supreme Court re-examined the case and applied the Dominancy Test to the marks at issue. The Court concluded that the stylized “S” is the dominant, eye-catching element of petitioner’s registered mark—even though peti­tioner’s registered mark also includes an oval design—because the stylized “S” itself is what primarily attracts the purchaser’s attention. Consequently, respondent’s use of the same stylized “S” (even without an oval enclosure) falls within the scope of potential infringement under the Dominancy Test.

Rejection of the CA’s Reasoning and the Superman Analogy

The Court rejected the CA’s reasoning that the letter “S” is too generic to be attributable to petitioner alone and found the CA’s analogy to the Superman “S” to be inapt. The Supreme Court distinguished the specific stylized form of petitioner’s “S” from other “S” logos (e.g., the Superman emblem) by reference to differing shapes and distinctive font elements. The Court concluded the stylized “S” used by respondent, by font and size, is effectively the same stylized “S” for which petitioner holds a registration.

Application of the Holistic Comparison on Product Features

Although the RTC and the CA had relied on the Holistic Test to find no infringement, the Supreme Court examined the overall design and product features and found multiple striking similarities beyond the mark itself:

  • Similar color scheme (blue, white, gray);
  • Very similar “wavelike” pattern of midsole and outer sole;
  • Two elongated designs at the midsole near the heel in essentially the same location;
  • Identical number and arrangement of outsole ridges;
  • Stylized “S” placed in the same locations (side, tongue) and of similar size;
  • Use of identical typography and positioning for phrases like “Skechers Sport Trail” versus “Strong Sport Trail”;
  • Two grayish-white semi-transparent circles at the heel collar in the same positions.

The Supreme Court characterized the dissimilarities identified by the lower courts (absence of oval enclosure, presence of the word “Strong,” differences in price and labeling) as trifling

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