Title
People vs. Genato
Case
G.R. No. 45514
Decision Date
Oct 17, 1938
A corporation's VP was convicted for selling imported cigarettes with an unregistered trademark in the Philippines, as the law applies regardless of product origin.

Case Summary (G.R. No. 45514)

Factual Background

The decision stated that the facts were undisputed. Genato, acting in his capacity as vice-president and general manager of the Genato Commercial Corporation, distributed and sold in Manila cigarettes bearing the trade-mark “Domino”. Those cigarettes had been consigned to the corporation at Manila. The accused did not first register the “Domino” trade-mark in the Bureau of Commerce before the cigarettes bearing that marking were distributed and sold in the Philippine Islands.

Trial Court Proceedings

Genato demurred in the Court of First Instance, and the demurrer was overruled. On appeal, he reproduced the same question of law, but he raised it with greater breadth: whether the trade-mark registration requirement under Act No. 3202, as amended by Act No. 3954, covered cigarettes manufactured in the United States and imported into Manila for sale.

The Parties’ Contentions

Genato argued that Act No. 3202, as well as the amendatory measure Act No. 3954, were designed solely to protect local manufacturers. He relied on the absence, in those laws, of an express provision referring to imported cigarettes, and he maintained that cigarettes manufactured abroad and brought into the Philippines for distribution and sale were outside the intended scope of the compulsory registration requirement.

The Court rejected that narrow reading. It held that, notwithstanding their protective purpose for local manufacturers, the statutory provisions requiring compulsory registration were not limited to cigarettes manufactured in the Philippines. The Court reasoned that the law’s purpose would be illusory if foreign manufacturers or their distributors could use the same trade-mark in the Philippines without registration, thereby enabling unfair competition and trade-mark appropriation without legal recourse for local businesses.

Legal Issue on Appeal

The sole issue before the Supreme Court was a question of law: whether the statutory requirement of prior registration of trade-marks applied to cigarettes manufactured in the United States and imported into Manila for distribution and sale, notwithstanding that the laws did not expressly mention imported goods.

Legal Basis and Reasoning

The Court emphasized the text of section 1 of Act No. 3202, as amended, which provided: **“With the exception of trade-marks and trade-names already registered under the provisions of Act Numbered Six hundred and sixty-six, as amended, no trade-mark or trade-name shall be used on cigars or cigarettes in the Philippine Islands without having first been registered in the Bureau of Commerce and Industry, * * .”* It noted that the statute did not say “on cigars or cigarettes manufactured in the Philippines.” Instead, it stated broadly that “no trade-mark or trade-name shall be used on cigars or cigarettes in the Philippine Islands,” without regard to the origin or country of manufacture.

The Court explained that compulsory registration served the law’s protective objective by enabling local manufacturers to oppose applications for registration when the trade-mark sought to be registered was an imitation of one already used and registered by them. It further referred to section 2 of Act No. 3202, which required publication of the application in the Official Gazette and notice to the “Manila Tobacco Association” and other similar associations—procedures that presupposed that foreign trade-mark owners or their representatives could seek registration for use in the Philippines.

The Court also relied on conduct attributable to the Larus & Brother Company (manufacturers in Virginia, United States) as evidence of the practical recognition of the statutory requirement. It observed that Larus & Brother Company had applied for registration of the “Domino” trade-mark, and it treated the company’s application for registration for cigarettes sold in Manila as showing that the legal necessity of registration had been recognized by that manufacturer.

On Genato’s further contention that, if any violation existed, Larus & Brother Company was the involuntary violator and Genato was innocent because the manufacturer allegedly applied for registration long before the controversy arose, the Court held that good faith did not constitute a valid defense. It noted that the accused admitted that cigarettes bearing “Domino” were distributed and sold in the Philippines without prior registration, which constituted a violat

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