Title
Supreme Court
Gloria Maris Shark's Fin Restaurant, Inc. vs. Pacifico Q. Lim
Case
G.R. No. 264919-21
Decision Date
May 20, 2024
Gloria Maris Shark's Fin Restaurant challenged Lim's trademark registrations, asserting prior use. The Supreme Court ruled Lim's trademarks were registered in bad faith, reinstating the BLA's decisions.

Case Summary (G.R. No. 264919-21)

Factual Background

Pacifico Q. Lim claims to have devised the name "Gloria Maris Shark's Fin Restaurant," even before its establishment. He was involved in proposing the restaurant concept at the Cultural Center of the Philippines in 1993, which later led to the incorporation of Gloria Maris in January 1994. Lim was among the initial incorporators. Although the company registered trademarks in 2005, they were registered under Lim’s name. The situation became contentious when Gloria Maris discovered these registrations and filed for cancellation against three trademark registrations held by Lim on December 4, 2009.

Ruling of the Bureau of Legal Affairs (BLA-IPO)

On February 23, 2012, the BLA-IPO dismissed Gloria Maris' petitions for trademark cancellation. Relying on evidence submitted by Lim, the BLA-IPO concluded that Lim was the prima facie owner of the trademarks, asserting that the marks were derived from Lim's ideas prior to Gloria Maris' incorporation and approval for trademark registration.

Appeals to the Office of the Director General (ODG)

Gloria Maris appealed to the ODG, leading to decisions on August 6, 2019, which reversed the BLA-IPO's dismissals. The ODG found that Gloria Maris had substantial prior use of the name and trademarks associated with the restaurant, undermining Lim's claims. The ODG held that Lim's registration of the trademarks was unlawful and canceled them based on Gloria Maris's longstanding use.

Ruling of the Court of Appeals

The CA reversed the ODG's decisions on March 18, 2022, reinstating the BLA-IPO's dismissals. The CA found no evidence of delayed justice regarding Lim's rights, ruling that sufficient proof was not provided by Gloria Maris to contest Lim's prima facie ownership. Additionally, the CA concluded that laches barred Gloria Maris' claims since they delayed action despite having knowledge of Lim’s registration.

Supreme Court's Consideration

The Supreme Court reviewed the conflicting findings of the ODG and the CA, acknowledging the significant overlap between fact and law in trademark disputes. It noted the complexity of administrative processes and the necessity of applied substantial evidence rather than merely technical procedural adherence.

Findings on Bad Faith Registration

The Court underscored key facts revealing Lim's bad faith registration: Lim registered the trademarks while fully aware of Gloria Maris' prior use and also being one of its incorporators. Consequently, the Court emphasized that a tr

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