Title
Bristol Myers Co. vs. Director of Patents
Case
G.R. No. L-21587
Decision Date
May 19, 1966
United American Pharmaceuticals sought to register "BIOFERIN" for medicinal use, opposed by Bristol Myers Co., claiming similarity to "BUFFERIN." Supreme Court ruled no confusing similarity, affirming registration.

Case Summary (G.R. No. L-21587)

Applicable Law

The case is governed by the Intellectual Property Code and relevant doctrines regarding trademark registration and protection, particularly the principle against confusing similarity between trademarks as outlined in Philippine jurisprudence. The applicable law for this case is based on the 1973 Constitution as the decision was rendered prior to the 1987 Constitution.

Trademark Registration and Opposition

United American Pharmaceuticals first utilized the trademark "BIOFERIN" in the Philippines on August 13, 1957, and submitted the application for registration shortly thereafter. Bristol Myers filed an opposition to this application on January 6, 1959, arguing that registration of "BIOFERIN" would violate their trademark rights due to the alleged confusing similarity with their earlier registered trademark "BUFFERIN," which was used in the Philippine market since May 13, 1953. Both trademarks fall under Class 6 and relate to "Medicines and Pharmaceutical Preparations."

Submission and Director of Patents' Decision

Following the submission of a joint petition by both parties on January 18, 1961, where they stipulated the facts of the case, the Director of Patents ruled on June 21, 1963, in favor of United American Pharmaceuticals, concluding that there was no confusing similarity between "BIOFERIN" and "BUFFERIN". This decision was based on an analysis of various factors that distinguished the two trademarks adequately enough to prevent consumer confusion.

Sole Issue on Appeal

The primary question on appeal was whether the trademarks "BIOFERIN" and "BUFFERIN" are confusingly similar as presented on their product labels. Bristol Myers argued against the registration of "BIOFERIN," noting the similarities in sound and spelling, asserting that such resemblances would mislead consumers regarding the source of the goods.

Comparative Analysis of Trademarks

The court emphasized the importance of a holistic comparison of the trademarks as they appear on their respective labels, not merely on word level. This involved considering the entire context and layout of the labels in relation to the products they represent. Precedent established in prior cases underlines that the overall impression created by the trademarks, including visual elements, should be considered to determine the likelihood of confusion among consumers.

Findings and Affirmation of the Decision

Upon comparing the trademarks, the court found several distinguishing features: the labels of "BIOFERIN" and "BUFFERIN" differed significantly in aspects such as color, shape, layout, and specifics regarding the presentation of product information. For instance, "BIOFERIN" utilizes a predominantly yellow label, while "BUFFERIN" employs a predominantly white one, and

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