Title
ABS-CBN Publishing, Inc. vs. Director of the Bureau of Trademarks
Case
G.R. No. 217916
Decision Date
Jun 20, 2018
ABS-CBN Publishing's "METRO" trademark application was denied for being identical to existing marks. Appeals were dismissed due to procedural non-compliance and failure to prove distinctiveness, affirming IPO's decision.
A

Case Summary (G.R. No. 217916)

Petitioner

ABS-CBN Publishing, Inc. sought registration of the mark "METRO" for magazines (Nice Class 16) via application filed in 2004; it asserted prior use through its predecessor and earlier application under the old Trademark Law (R.A. 166) which was later deemed abandoned.

Respondent

The Director of the Bureau of Trademarks (IPO) affirmed the examiner’s refusal to register the "METRO" mark on grounds of identity/confusing similarity with earlier-registered marks belonging to Metro International S.A. and Philippine Daily Inquirer, Inc., and on related grounds including abandonment under the old Trademark Law and lack of acquired secondary meaning.

Key Dates

  • Original administrative application: 2004.
  • Petitioner’s earlier application under old law: November 3, 1994 (docketed as 4-1994-096162) and deemed abandoned.
  • IPO Director and Director General decisions upholding rejection: culminated in ODG Decision dated September 19, 2013 (petitioner received copy October 9, 2013).
  • Court of Appeals granted one extension until November 8, 2013; petitioner filed petition for review on November 11, 2013 (three days late).
  • Court of Appeals resolutions denying extension and dismissing petition, and denying reconsideration, were promulgated May 20, 2014 and April 15, 2015 respectively.
  • Supreme Court resolution affirmed those rulings (G.R. No. 217916).

Applicable Law

  • Constitution: 1987 Philippine Constitution (applicable because the decision date is 1990 or later).
  • Intellectual Property Code (R.A. No. 8293), in particular Section 123.1(d) (absolute bar to registration of marks identical with registered marks of another proprietor or earlier filing) and Section 155.1 (infringement defined by colorable imitation or reproduction or dominant feature thereof).
  • Old Trademark Law: R.A. No. 166 provisions on duration and required affidavits of use (Section 12) — relevant to abandonment.
  • Rules of Court: Rule 43, Section 4 (period of appeal—15 days) and related jurisprudence on motions for extension of time.
  • Rules/Procedures for Intellectual Property Cases: A.M. No. 10-3-10-SC (Rule 18, Sec. 3 — presumption of likelihood of confusion where identical marks are used for identical goods).

Factual Background

Petitioner filed a trademark application for "METRO" (magazines). Examiner Arlene M. Icban refused registration, citing identity/confusing similarity with three registered marks: (1) "Metro" (word) — Metro International S.A. (Regn. No. 42000002584), (2) "Metro" (logo) — same registrant (Regn. No. 42000002585), and (3) "Inquirer Metro" — Philippine Daily Inquirer, Inc. (Regn. No. 42000003811). Petitioner responded; examiner reiterated refusal and issued a Final Rejection. Appeals to the Bureau Director and then to the Office of the Director General (ODG) of the IPO upheld the refusal.

Administrative Decisions and Grounds

The IPO examiners and reviewing officials found (a) identity/confusing similarity between the applicant mark and cited marks, (b) the petitioner’s earlier application under the old law was deemed abandoned and thus conferred no existing vested right under the IP Code, and (c) the applicant mark did not possess acquired secondary meaning. The ODG concluded the appeal had no merit and denied registration under R.A. 8293, Sec. 123.1(d).

Procedural History in the Courts

Upon receipt of the ODG decision (October 9, 2013), petitioner filed a motion for extension of time to file petition for review with the Court of Appeals, seeking 15 days (until November 8, 2013). Petitioner filed a second motion seeking further extension; the Court of Appeals granted only the first extension and warned against further extension. Petitioner nonetheless filed its petition for review on November 11, 2013, three days late. The Court of Appeals denied the second motion and dismissed the petition for failure to file within the reglementary period; its denial of reconsideration was later affirmed. Petitioner elevated the matter to the Supreme Court by Rule 45 petition.

Issues Presented

  1. Procedural: Whether the Court of Appeals erred in dismissing the petition for review for failure to file within the prescribed time and for denying the second motion for extension.
  2. Substantive: Whether the ODG and IPO correctly refused registration of the mark "METRO" as identical or confusingly similar to earlier-registered marks.

Supreme Court’s Procedural Analysis and Rationale

  • Appeals are statutory privileges, not constitutional rights; they must comply with statutory or rule-based requisites (citing prior jurisprudence). Perfection of appeals within the reglementary period is mandatory and jurisdictional; failure to file within the period renders the questioned decision final and the appellate court without jurisdiction to entertain the appeal.
  • Rule 43, Section 4 of the Rules of Court requires appeals to be taken within 15 days from notice of the resolution. Only one motion for extension of time is generally allowed (subject to payment requirements); additional extensions are discretionary and granted only for compelling reasons.
  • The petitioner’s reasons for seeking a second extension (heavy workload and attendance at an international lawyers’ conference) were deemed insufficient and did not constitute the exceptional circumstances warranting relaxation of the reglementary period. The Court emphasized counsel’s duty to monitor deadlines and that personal obligations or heavy workload do not excuse noncompliance.
  • The Court warned against assuming that a motion for extension will be granted; doing so undermines the discretionary power of the courts and risks setting an undesirable precedent. Existing jurisprudence supports the Court of Appeals’ discretionary denial of a second extension.
  • Conclusion on procedure: No exceptional or meritorious circumstance justified excusing the delay; therefore, dismissal of the petition for review by the Court of Appeals was proper and was affirmed.

Supreme Court’s Substantive Analysis on Trademark Law

  • Section 123.1(d) (R.A. 8293) bars registration of marks identical with registered marks of a different proprietor or with earlier filing/priority date for the same or closely related goods, or if the mark so nearly resembles another as to be likely to deceive or cause confusion.
  • The Court applied the dominancy test (now emphasized under the IP Code and Section 155.1) focusing on dominant features of marks to determine identity or confusing similarity. The dominancy test rejects reliance on minor differences introduced by alleged infringers to avoid a finding of similarity. Jurisprudence recognizes that colorable imitation and retention of a dominant feature suffices to create likelihood of confusion.
  • Here, the dominant and essential feature of the applicant mark is the word "METRO," which is identical visually and aurally to the cited registered marks. Even where the cited marks include devices or additional words (e.g., "Philippine Daily Inquirer"), the dominant element remains the word "METRO." The identity of that dominant word is likely to cause confusion as to origin and goods.
  • The Rules of Procedure for IP Cases (A.M. No. 10-3-10-SC) presumes likelihood of confusion where identical marks are used for identical goods. Examiner Icban found the cited marks and the applicant mark covered substantially identical goods (magazines and printed publications under Nice Class 16), prompting the presumption. Actual confusion is not required; the mere likelihood suffices to justify refu

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