G.R. No. 196372 - Ginebra San Miguel, Inc. vs. Director of the Bureau of Trademarks

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Title Supreme Court: Ginebra San Miguel, Inc. vs. Director of the Bureau of Trademarks

Case: G.R. No. 196372

Decision Date: Aug 9, 2022

GSMI sought trademark registration for "GINEBRA," a generic term for gin, claiming exclusivity through historical use. Courts ruled it unregistrable, denying secondary meaning and exclusivity, allowing others to use it.

generic mark

distinctive mark

acquired secondary meaning

Marathon 5 hr 55 min

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