Title
Zulueta vs. CYMA Greek Taverna Co.
Case
G.R. No. 205699
Decision Date
Jan 23, 2023
Zulueta's trademark claim for "CYMA & LOGO" denied; Supreme Court upheld Cyma Partnership's prior use, citing bad faith in Zulueta's application.
A

Case Digest (G.R. No. 205699)

Facts:

  • Formation and Operations
    • Manuel T. Zulueta (Zulueta) conceived the concept of "Cyma Greek Taverna," launching the first branch in Boracay on December 28, 2005 with Raoul Roberto P. Goco (Raoul Goco).
    • They registered “Cyma Greek Taverna Company” (Cyma Partnership) with the SEC in 2006 and later formed “Cyma Greek Taverna Shangri-La Corporation” for their Edsa Shangri-La Plaza Mall branch.
  • Trademark Filings
    • On September 25, 2006, Zulueta personally filed TM Application No. 4-2006-010623 for the mark “CYMA & LOGO” under Class 43.
    • On March 13, 2007, Cyma Partnership filed TM Application No. 4-2007-002633 for “CYMA GREEK TAVERNA AND LOGO” under Class 43, which IPOPHL approved on December 30, 2007 without opposition.
  • Alleged Fraudulent Assignment
    • Zulueta claimed that while abroad (Oct 19–Nov 26, 2006), Raoul Goco and Anna Goco executed a “Deed of Assignment” (Nov 21, 2006) falsely transferring his partnership interests for ₱500,000—a deed he could not have signed as he was in the U.S.
    • He asserted this deed aimed to oust him from the partnership and its rights.
  • Administrative Proceedings and Appeals
    • Cyma Partnership opposed Zulueta’s TM Application on October 15, 2007, alleging false origin claims and prior use of the mark by the partnership since December 2005.
    • IPOPHL-BLA denied Zulueta’s application on December 19, 2008; IPOPHL-ODG affirmed on January 9, 2012; the Court of Appeals (CA) affirmed on October 15, 2012 and denied reconsideration on February 5, 2013.

Issues:

  • Trademark Priority and Ownership
    • Whether the CA correctly affirmed the denial of Zulueta’s application for registration of “CYMA & LOGO” under Class 43.
    • Whether Zulueta’s earlier filing conferred a priority right that would void Cyma Partnership’s subsequent registration.

Ruling:

  • (Subscriber-Only)

Ratio:

  • (Subscriber-Only)

Doctrine:

  • (Subscriber-Only)

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