Title
Unilever Philippines , Inc. vs. Court of Appeals
Case
G.R. No. 119280
Decision Date
Aug 10, 2006
Unilever challenged a writ of preliminary injunction issued for P&G's "tac-tac" key visual in a copyright dispute over TV ads; SC upheld the injunction, affirming no abuse of discretion.

Case Digest (G.R. No. 119280)
Expanded Legal Reasoning Model

Facts:

  • Background and Parties
    • Unilever Philippines (PRC), Inc. (Petitioner) is engaged in marketing laundry products and aired certain television commercials featuring a "double tug" or "tac-tac" key visual, showing fabric held by both hands and stretched sideways.
    • Procter and Gamble Philippines, Inc. (P&GP) (Private Respondent), a subsidiary of Procter & Gamble Company, claimed prior conceptualization and use of the "tac-tac" key visual in their advertisements as early as 1982, first by a P&G subsidiary in Italy.
  • Origin of Dispute
    • P&GP alleged that Unilever had substantially and materially imitated its "tac-tac" key visual in a 60-second television commercial for its "Breeze Powerwhite" laundry product called "Porky," which aired on July 24, 1993.
    • P&GP also aired the "Kite" television advertisement in the Philippines in July 1994, which featured the same visual used in Italy in 1986 to promote its "Ace" bleaching liquid product.
    • On August 1, 1994, Unilever filed a complaint with the Advertising Board to prevent P&GP from airing the "Kite" advertisement.
  • Procedural History
    • On August 24, 1994, P&GP filed a complaint for injunction with damages, and sought a temporary restraining order (TRO) and/or writ of preliminary injunction against Unilever for alleged intellectual property infringement.
    • On August 26, 1994, the trial court issued a TRO, and set a hearing for September 2, 1994, to determine if a writ of preliminary injunction should be issued.
    • During the hearings, both parties submitted pleadings and oppositions; Unilever opposed the issuance of the writ.
    • On September 16, 1994, the trial court issued the writ of preliminary injunction enjoining Unilever from using the commercials until further orders.
    • Unilever posted the required bond of P100,000 and filed an appeal with the Court of Appeals (CA) assigning errors including:
      • Lack of jurisdiction and grave abuse of discretion by the trial court in issuing the injunction;
      • Premature decision on the merits of the case;
      • Issuance of relief involving a non-party;
      • Deprivation of due process, including the inability to cross-examine certain witnesses.
  • Court of Appeals Decision
    • On February 24, 1995, the CA affirmed the issuance of the preliminary injunction, dismissing Unilever’s petition for certiorari for lack of merit.
  • Petition to the Supreme Court
    • Unilever filed a petition for review under Rule 45 assailing the CA decision, reiterating the claim that no clear and unmistakable right existed on the part of P&GP to merit the issuance of the writ and that due process was violated.

Issues:

  • Whether the trial court and Court of Appeals erred or acted with grave abuse of discretion in issuing the writ of preliminary injunction against Unilever.
  • Whether P&GP had a clear and unmistakable right to the preliminary injunction despite lack of registration of the "tac-tac" key visual.
  • Whether the issuance of the preliminary injunction constituted a prejudgment on the merits of the main case.
  • Whether Unilever’s right to due process was violated by the issuance of the writ without opportunity to cross-examine key witnesses or fully present evidence.
  • Whether P&GP, as a subsidiary, had standing to bring and maintain the injunction suit protecting the contested intellectual property rights.

Ruling:

  • (Subscriber-Only)

Ratio:

  • (Subscriber-Only)

Doctrine:

  • (Subscriber-Only)

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