Case Digest (G.R. No. 119280) Core Legal Reasoning Model
Facts:
This case involves Unilever Philippines (PRC), Inc. as petitioner, and The Honorable Court of Appeals (CA) and Procter and Gamble Philippines, Inc. (P&GP) as respondents. The dispute arose out of P&GP’s complaint filed on August 24, 1994, against Unilever for the alleged unauthorized use and airing of television commercials featuring a "key visual" known as the “double-tug” or “tac-tac” demonstration. This visual concept, originally developed in 1982 by P&G's advertising agency in Italy, depicted fabric stretching held by both hands, used to demonstrate the effect of laundry detergent and bleach products. P&GP alleged that Unilever’s TV commercial for its "Breeze Powerwhite" laundry product broadcast since July 24, 1993, substantially imitated this "tac-tac" key visual, infringing on P&GP's intellectual property rights.
Judge Fernando V. Gorospe Jr. of the Regional Trial Court issued a temporary restraining order (TRO) a
Case Digest (G.R. No. 119280) Expanded Legal Reasoning Model
Facts:
- Background and Parties
- Unilever Philippines (PRC), Inc. (Petitioner) is engaged in marketing laundry products and aired certain television commercials featuring a "double tug" or "tac-tac" key visual, showing fabric held by both hands and stretched sideways.
- Procter and Gamble Philippines, Inc. (P&GP) (Private Respondent), a subsidiary of Procter & Gamble Company, claimed prior conceptualization and use of the "tac-tac" key visual in their advertisements as early as 1982, first by a P&G subsidiary in Italy.
- Origin of Dispute
- P&GP alleged that Unilever had substantially and materially imitated its "tac-tac" key visual in a 60-second television commercial for its "Breeze Powerwhite" laundry product called "Porky," which aired on July 24, 1993.
- P&GP also aired the "Kite" television advertisement in the Philippines in July 1994, which featured the same visual used in Italy in 1986 to promote its "Ace" bleaching liquid product.
- On August 1, 1994, Unilever filed a complaint with the Advertising Board to prevent P&GP from airing the "Kite" advertisement.
- Procedural History
- On August 24, 1994, P&GP filed a complaint for injunction with damages, and sought a temporary restraining order (TRO) and/or writ of preliminary injunction against Unilever for alleged intellectual property infringement.
- On August 26, 1994, the trial court issued a TRO, and set a hearing for September 2, 1994, to determine if a writ of preliminary injunction should be issued.
- During the hearings, both parties submitted pleadings and oppositions; Unilever opposed the issuance of the writ.
- On September 16, 1994, the trial court issued the writ of preliminary injunction enjoining Unilever from using the commercials until further orders.
- Unilever posted the required bond of P100,000 and filed an appeal with the Court of Appeals (CA) assigning errors including:
- Lack of jurisdiction and grave abuse of discretion by the trial court in issuing the injunction;
- Premature decision on the merits of the case;
- Issuance of relief involving a non-party;
- Deprivation of due process, including the inability to cross-examine certain witnesses.
- Court of Appeals Decision
- On February 24, 1995, the CA affirmed the issuance of the preliminary injunction, dismissing Unilever’s petition for certiorari for lack of merit.
- Petition to the Supreme Court
- Unilever filed a petition for review under Rule 45 assailing the CA decision, reiterating the claim that no clear and unmistakable right existed on the part of P&GP to merit the issuance of the writ and that due process was violated.
Issues:
- Whether the trial court and Court of Appeals erred or acted with grave abuse of discretion in issuing the writ of preliminary injunction against Unilever.
- Whether P&GP had a clear and unmistakable right to the preliminary injunction despite lack of registration of the "tac-tac" key visual.
- Whether the issuance of the preliminary injunction constituted a prejudgment on the merits of the main case.
- Whether Unilever’s right to due process was violated by the issuance of the writ without opportunity to cross-examine key witnesses or fully present evidence.
- Whether P&GP, as a subsidiary, had standing to bring and maintain the injunction suit protecting the contested intellectual property rights.
Ruling:
- (Subscriber-Only)
Ratio:
- (Subscriber-Only)
Doctrine:
- (Subscriber-Only)