Title
Avon Cosmetics, Inc. vs. Luna
Case
G.R. No. 153674
Decision Date
Dec 20, 2006
Luna, an Avon supervisor, violated an exclusivity clause by selling SandrA products. Avon terminated her contract; SC upheld the clause, ruled termination valid, and reversed damages awarded to Luna.
A

Case Digest (G.R. No. 127843)

Facts:

  • Employment and Contractual Background
    • Leticia H. Luna (“Luna”) began in 1972 as franchise dealer of Beautifont, Inc., became Supervisor in 1973. In 1978 Avon Cosmetics, Inc. (“Avon”) succeeded Beautifont; Luna continued as Supervisor and make-up artist for Avon’s Theatrical Promotion Group, receiving per diems.
    • On November 5, 1985, Avon and Luna executed a “Supervisor’s Agreement,” which provided, inter alia:
      • Luna would purchase Avon products at wholesale exclusively for resale and secure required permits.
      • Luna was an independent retailer/dealer with no authority to bind Avon.
      • Clause 5: Luna “shall sell or offer to sell, display or promote only and exclusively products sold by” Avon.
      • Clause 6: “Either party may terminate this agreement at will, with or without cause, at any time upon notice.”
  • Alleged Breach and Termination
    • Late 1988: Luna became Group Franchise Director of SandrA Philippines, Inc., selling vitamins and supplements to Avon employees and friends. On September 23, 1988, she secured a legal opinion declaring clauses 5 and 6 void as unreasonable restraint of trade; she distributed this opinion to fellow supervisors.
    • October 11, 1988: Avon, through its President Jose Mari Franco, notified Luna of termination for violating clause 5 by selling/promoting non-Avon products and inducing other dealers to do likewise.
  • Procedural History
    • December 1, 1988: Luna filed a complaint for damages (Civil Case No. 88-2595, RTC Makati Branch 138).
    • January 26, 1996: RTC rendered judgment for Luna, awarding ₱100,000 moral damages, ₱20,000 attorney’s fees, and costs. Avon appealed.
    • May 20, 2002: Court of Appeals in CA-G.R. CV No. 52550 affirmed the RTC decision in toto.
    • 2006: Avon filed a petition for review on certiorari under Rule 45 before the Supreme Court (G.R. No. 153674).

Issues:

  • Whether paragraph 5 (the exclusivity clause) of the Supervisor’s Agreement is void as against public policy (unreasonable restraint of trade).
  • Whether paragraph 6 (the termination clause) granting Avon the right to cancel the Agreement at will is void as against public policy.
  • Whether the award of moral damages and attorney’s fees in favor of Luna was proper.
  • Whether Avon is entitled to attorney’s fees and litigation expenses.

Ruling:

  • (Subscriber-Only)

Ratio:

  • (Subscriber-Only)

Doctrine:

  • (Subscriber-Only)

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