Title
Arce Sons and Co. vs. Selecta Biscuit Company
Case
G.R. No. L-14761
Decision Date
Jan 28, 1961
Arce Sons, using "SELECTA" since 1933, claimed unfair competition against Selecta Biscuit for using the same mark. Supreme Court ruled in favor of Arce Sons, citing secondary meaning, likelihood of confusion, and trademark protection.
Long 27 min

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