Title
Medina vs. Global Quest Ventures, Inc.
Case
G.R. No. 213815
Decision Date
Feb 8, 2021
Dispute over "Mr. Gulaman" trademark; Global proved prior use, Medina's registration deemed fraudulent, cancellation upheld by courts.

Case Summary (G.R. No. 213815)

Petitioner’s Application and Registration

Medina filed an application for registration of the mark “Mr. Gulaman (Stylized)” on May 9, 2005 for goods under Class 29. The IPO issued a certificate of registration in Medina’s name on June 25, 2006 (record cites the issued certificate as No. 4-2005-004181).

Respondent’s Use, Copyright, and Claim of Prior Rights

Global is a domestic corporation that manufactures and sells gulaman jelly powder mix stamped with the name and logo “Mr. Gulaman.” Global filed its own trademark application on February 1, 2006, and asserted that it had been using the mark in commerce since 2000. Global presented evidence that the name and logo were created and copyrighted by Benjamin Irao, Jr., with a certificate of copyright registration issued in 1996, and that Irao assigned his copyright rights to Global by Deed of Assignment dated February 14, 2005.

Procedural History up to Cancellation at the IPO

Global opposed Medina’s earlier application and, after Medina’s registration issued, filed a Petition for Cancellation with the IPO Bureau of Legal Affairs. Service and procedural compliance led to Medina’s default for failure to file an answer within the reglementary period; her motion for reconsideration of the default finding was denied and that denial was the subject of a separate, subsequently final Court of Appeals decision (CA‑G.R. SP No. 100742). On August 8, 2008, the BLA granted Global’s Petition for Cancellation, finding the registration had been obtained fraudulently or contrary to the Intellectual Property Code. The BLA compared the respective marks, relied on Irao’s affidavit, Global’s sample packaging, sales invoices and assignment, and concluded that Medina’s mark was a copy and that Global was the prior user and originator of the stylized mark. The Director General of the IPO affirmed on May 28, 2012. The Court of Appeals subsequently affirmed the IPO decisions, and the Supreme Court denied review.

Evidence Presented by Respondent

Global’s supporting exhibits included: a certified copy of Irao’s Certificate of Copyright Registration (1996) for “Mr. Gulaman” with logo design; a Deed of Assignment executed February 14, 2005 by Irao in favor of Global; samples of product packaging showing the mark and logo; sales invoices evidencing commercial transactions under the mark; and Irao’s affidavit attesting to creation and assignment and authorizing Global’s use.

Petitioner’s Procedural and Evidentiary Contentions

Medina argued that (1) her certificate of registration constitutes prima facie proof of ownership that respondent failed to overcome; (2) the respondent’s documentary evidence was inadmissible because they were photocopies in breach of the Best Evidence Rule and IPO rules requiring originals; (3) sales invoices were allegedly tampered with; (4) a copyright registration alone cannot create trademark rights; (5) the registered marks were not confusingly similar; and (6) she was denied due process when declared in default and prevented from presenting evidence.

Legal Framework: Trademark Ownership and Prima Facie Presumption

The Intellectual Property Code (Republic Act No. 8293) defines a mark (secs. 121, 121.1), provides that rights in a mark are acquired through registration in accordance with the law (sec. 122), and declares that a certificate of registration is prima facie evidence of validity, ownership and exclusive right to use the mark (sec. 138). Section 151 identifies grounds and timeframes for cancellation, including registration obtained fraudulently or contrary to the Act (sec. 151(b)). The Code also requires actual use declarations at specified intervals.

Doctrinal Development: Registration vs. Prior Use

The Court analyzed this dispute in light of controlling jurisprudence. Historically trademark ownership was acquired by actual prior use, but under the current IP Code ownership is acquired by registration made validly in accordance with the Code. Nevertheless, the prima facie presumption created by registration is rebuttable: registration does not become an indefeasible title when the registrant obtained the registration in bad faith, by fraud, or when another can show better rights through doctrines recognized in the Code and preceding jurisprudence. The Court cited Berris Agricultural Co., Inc. v. Abyadang and Birkenstock Orthopaedie GmbH v. Phil. Shoe Expo to explain that while registration ordinarily vests ownership, the presumption of ownership may be overcome by proof of prior use, fraud, or other statutory defects leading to cancellation. The later decision in Zuneca Pharmaceutical v. Natrapharm, Inc. was also referenced for the proposition that the IP Code changed the ownership regime to focus on registration, but that cancellation is still available for bad faith or fraud.

Standard of Review and Deference to IPO Findings

The Supreme Court emphasized Rule 45’s limit to questions of law and reiterated that it is not a trier of facts: factual findings of appellate courts and the IPO supported by substantial evidence are final and binding. Given IPO’s expertise in intellectual property matters, its factual findings concerning bad faith, fraud, and prior use are accorded substantial respect and are reversible only on limited statutory or jurisprudential grounds (e.g., findings based on speculation, contradictory evidence, grave abuse of discretion).

IPO and Appellate Findings on Bad Faith, Fraud and Prior Use

The BLA‑IPO compared the marks and found that the dominant element “Mr. Gulaman” in both marks was identical in presentation (same style and color), that Medina’s mark was a variation of the respondent’s mark, and that Medina’s registration was obtained contrary to the Code or possibly in bad faith because respondent demonstrated prior creation, ownership and commercial use. The IPO found corroboration in Irao’s affidavit, the copyright certificate, the Deed of Assignment, samples of product labels, and sales invoices showing commercial use as early as 2000. The IPO also observed that petitioner herself submitted photographs in her Declaration of Actual Use showing respondent’s packaging, which reinforced the conclusion of copying.

Court of Appeals’ Ruling

The Court of Appeals affirmed the IPO’s rulings, holding that Medina’s certificate of registration was a prima facie evidence of ownership but that this presumption was overcome by substantial evidence of prior use and origin presented by Global. The CA relied on the IPO’s factual findings, the documentary evidence, and existing jurisprudence recognizing that a later registration may be cancelled where prior rights and bad faith or fraud are proved.

Supreme Court’s Analysis and Disposition

The Supreme Court declined to revisit the procedural due process/default issue because that matter had already been finally resolved by the Court of Appeals in a separate, final

    ...continue reading

    Analyze Cases Smarter, Faster
    Jur helps you analyze cases smarter to comprehend faster, building context before diving into full texts. AI-powered analysis, always verify critical details.