G.R. No. 206779 - Levi Strauss and Co. vs. Blancaflor

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G.R. No. 206779: Levi Strauss and Co. vs. Blancaflor

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Title Supreme Court: Levi Strauss and Co. vs. Blancaflor

Case: G.R. No. 206779

Decision Date: Apr 20, 2016

Levi Strauss & Co. sought trademark registration for its "TAB DEVICE" but was denied by the IPO for lack of distinctiveness. Appeals to higher authorities were dismissed due to procedural lapses, including untimely filing, leading to the Supreme Court affirming the decision, emphasizing strict adherence to procedural rules.

trademark application

distinctiveness

common use

Standard 14 min

0.8x of typical case length

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