Title
Bagano vs. Director of Patents
Case
G.R. No. L-20170
Decision Date
Aug 10, 1965
The Supreme Court upholds the grant of trademark registration for "EFFICASCENT OIL" to International Pharmaceuticals, citing prior use and adoption, and denies Bagano's application for lack of evidence.
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Case Digest (G.R. No. L-20170)

Facts:

  • Bert R. Bagano filed a petition for the trademark "Efficascent Oil" on June 23, 1959.
  • International Pharmaceuticals, Inc. filed a competing petition for the same trademark on August 17, 1959.
  • The petitions were consolidated to determine priority in trademark use.
  • The Director of Patents ruled on June 29, 1962, that Bagano claimed use since February 1, 1959, later amended to December 18, 1958.
  • International Pharmaceuticals, Inc. asserted that its predecessor, Miguel K. Chiong, had used the trademark since June 8, 1949.
  • Chiong had a permit from the Board of Pharmaceutical Examiners to prepare a product under the mark "EFFICOL," later changed to "EFFICASCENT OIL."
  • Chiong sold the rights to the Wong Brothers, who formed International Pharmaceuticals, Inc.
  • The Director found that International Pharmaceuticals, Inc. had continuous use of the trademark since 1949, supported by evidence.
  • Bagano's evidence of prior use was deemed insufficient.
  • The Director ruled in favor of International Pharmaceuticals, Inc., leading Bagano to appeal.

Issue:

  • (Unlock)

Ruling:

  • The Supreme Court affirmed the Director of Patents' decision, confirming that International Pharmaceuticals, Inc. had priority in the trademark "EFFICASCENT OIL."
  • The Court found the evidence from the Jun...(Unlock)

Ratio:

  • The ruling was based on the principle that the party demonstrating prior and continuous use of a trademark has superior rights to its registration.
  • International Pharmaceuticals, Inc. provided permits and sales invoices indicating use since 1949.
  • The Court emphasized that the Director's findings were supported by substantial evid...continue reading

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